Comparison Summary
This comparison report of SAP Marketing Cloud vs. Oracle Marketing Cloud is based on a specific set of business needs and context. The comparison uses 4083 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and Oracle Marketing Cloud
SAP Marketing Cloud, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation, whereas Oracle Marketing Cloud, Movable Ink, Pitchbox, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Oracle Marketing Cloud focuses on Engagement Management with E-Mail, Content Management, Campaign Management with E-Mail, Communication Management with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than Oracle Marketing Cloud for
Software Failure Risk
About
Marketing Cloud offering customers the freedom to define their journey
Oracle | Integrated Cloud Applications and Platform Services
Age
1972
1977
Financials
IPO
IPO
Business Need
Total Processes
(we found evidences for)
80
87
Total Goals
(we found evidences for)
13
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
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Acquire customers
-
Enhance customer relationships
-
Grow market share
-
Increase sales & revenue
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Improve ROI
-
Enter new markets internationally or locally
-
Scale best practices
-
Improve brand engagement
-
Establish thought leadership
-
Build brand awareness
-
Improve stakeholder relations
-
Improve efficiency
-
Improve digital and social presence
- See 10 more
Top Channels
Channels Used
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e-mail
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social media
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website
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mobile
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user generated content
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blogs
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promotions
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omnichannel
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mobile app
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phone calls
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offline
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newsletter
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on premises
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display advertisement
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video
-
text SMS
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point of sale
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events
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trade shows
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coupons
- See 17 more
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e-mail
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social media
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website
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mobile
-
user generated content
-
blogs
-
promotions
-
omnichannel
-
mobile app
-
phone calls
-
offline
-
newsletter
-
on premises
-
display advertisement
-
video
-
text SMS
-
point of sale
-
events
-
trade shows
-
coupons
- See 17 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
