Comparison Summary
This comparison report of SAP Marketing Cloud vs. SAP Emarsys Customer Engagement is based on a specific set of business needs and context. The comparison uses 3941 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and SAP Emarsys Customer Engagement
SAP Marketing Cloud, SAP Emarsys Customer Engagement, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
SAP Emarsys Customer Engagement focuses on Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.
"The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. " - Katrin Strohmann
"In the end, we compared three other vendors to Emarsys and for me, Emarsys was very personalized compared to the others, which had a much more generic approach to loyalty. " - Florian Menge
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than SAP Emarsys Customer Engagement for
Software Failure Risk
About
Marketing Cloud offering customers the freedom to define their journey
Personalized omnichannel experiences that the customers deserve
Age
1972
2000
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
80
66
Total Goals
(we found evidences for)
13
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
-
Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
-
Improve efficiency
-
Improve brand engagement
-
Improve visibility
-
Increase customer life time value
-
Increase average basket value
- See 10 more
-
Enhance customer relationships
-
Increase sales & revenue
-
Acquire customers
-
Increase customer life time value
-
Scale best practices
-
Improve ROI
-
Increase average basket value
-
Improve digital and social presence
-
Improve brand engagement
-
Enter new markets internationally or locally
-
Improve consistency
-
Build brand awareness
-
Grow market share
-
Improve internal communications
- See 11 more
Top Channels
Channels Used
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omnichannel
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e-mail
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mobile
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social media
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text SMS
-
website
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offline
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newsletter
-
point of sale
-
Facebook
-
promotions
-
video
-
phone calls
-
mobile app
-
games
-
channel partners
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LinkedIn
-
mass media
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television
-
events
-
trade shows
-
display advertisement
-
user generated content
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blogs
-
Instagram
-
review sites
-
Amazon
-
Doubleclick
- See 25 more
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omnichannel
-
e-mail
-
mobile
-
social media
-
text SMS
-
website
-
offline
-
newsletter
-
point of sale
-
Facebook
-
promotions
-
video
-
phone calls
-
mobile app
-
games
-
channel partners
-
LinkedIn
-
mass media
-
television
-
events
-
trade shows
-
display advertisement
-
user generated content
-
blogs
-
Instagram
-
review sites
-
Amazon
-
Doubleclick
- See 25 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
