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SAP Marketing Cloud vs Sendoso: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Marketing Cloud vs. Sendoso is based on a specific set of business needs and context. The comparison uses 9374 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and Sendoso

SAP Marketing Cloud, Sendoso, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Sendoso focuses on Engagement Management, Customer & Prospect Gifting, Account Based Marketing, Direct Mail Marketing, etc.

"We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization. " - Laura Monari

"We have been using Sendoso to add a personalized touch to direct mail and have received some great feedback from prospects and customers. I also love how we can do international sends through their platform when needed and they take care of all the ...paperwork that comes with those. " - Jordan Mauldin

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than Sendoso for

Software Failure Risk

  • low

logo Sendoso

Focus area

Sendoso is better than SAP Marketing Cloud for

Software Failure Risk

  • low

About

Marketing Cloud offering customers the freedom to define their journey

Automation tool to connect with customers and drive revenue

Age

1972

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

80

70

Total Goals
(we found evidences for)

13

3

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media


workflow management


contact list management

creating contact list




loyalty management

identify target customers

customise loyalty program



generation of new leads


sales document management

contract management

proposal & quote management




segmentation and targeting



customer feedback management

measuring customer satisfaction

measuring net promoter score



personalized marketing




promotion management




discount management


products & pricelist management



customer case management




training & onboarding


rating and review management


touchpoint management


channel management


lifetime value management


relationship management


business development


performance management




conversion management



meeting management


sales call management

meeting management




competitive intelligence





subscription management


influencer marketing


advocacy management




Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more
  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

Top Channels

Channels Used

  • e-mail

  • phone calls

  • omnichannel

  • offline

  • website

  • social media

  • video

  • user generated content

  • blogs

  • LinkedIn

  • promotions

  • causes and charity

  • point of sale

  • chat

  • display advertisement

  • trade shows

  • channel partners

  • text SMS

  • mass media

  • television

  • events

  • review sites

  • Amazon

  • See 20 more
  • e-mail

  • phone calls

  • omnichannel

  • offline

  • website

  • social media

  • video

  • user generated content

  • blogs

  • LinkedIn

  • promotions

  • causes and charity

  • point of sale

  • chat

  • display advertisement

  • trade shows

  • channel partners

  • text SMS

  • mass media

  • television

  • events

  • review sites

  • Amazon

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting