Comparison Summary
This comparison report of SAP Marketing Cloud vs. Upland adestra is based on a specific set of business needs and context. The comparison uses 3433 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and Upland adestra
SAP Marketing Cloud, Upland adestra, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Upland adestra focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.
"SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our p...eak season. " - Waldemar Breitling
"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Cloud offering customers the freedom to define their journey
Email automation software that inspires engagement and drives conversions
Age
1972
2010
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
80
50
Total Goals
(we found evidences for)
13
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
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Enhance customer relationships
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Scale best practices
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Grow market share
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Build brand awareness
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Launch new products
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Improve digital and social presence
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Improve navigation
- See 7 more
Top Channels
Channels Used
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e-mail
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social media
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website
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offline
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trade shows
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mobile
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newsletter
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phone calls
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events
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video
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print media
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magazine
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text SMS
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user generated content
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blogs
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causes and charity
- See 13 more
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e-mail
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social media
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website
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offline
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trade shows
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mobile
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newsletter
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phone calls
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events
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video
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print media
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magazine
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text SMS
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user generated content
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blogs
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causes and charity
- See 13 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
