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SAP Marketing Cloud vs User.com: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Marketing Cloud vs. User.com is based on a specific set of business needs and context. The comparison uses 3180 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and User.com

SAP Marketing Cloud, User.com, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

User.com focuses on Engagement Management with Chat, Communication Management with E-Mail, Training & Onboarding with E-Mail, Social Media Management with E-Mail, etc.

"With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. " - Marcel Hartlein

"We were surprised by the speed of implementation and integration of user.com with our website kubotastore.pl. It exceeded our expectations. And since then, user.com has constantly amazed us with its features and effects it brings. " - Joanna Kwiatkowska

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

Software Failure Risk

  • low

logo User.com

Focus area

Software Failure Risk

  • medium

About

Marketing Cloud offering customers the freedom to define their journey

User.com | Marketing & Sales Automation Software

Age

1972

Financials

IPO

SERIES B

Business Need

Total Processes
(we found evidences for)

80

54

Total Goals
(we found evidences for)

13

8

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media


workflow management


contact list management

creating contact list


account management



loyalty management

identify target customers

customise loyalty program



generation of new leads


sales document management

contract management

proposal & quote management



content publishing


segmentation and targeting



customer feedback management

measuring customer satisfaction



personalized marketing




promotion management




discount management


products & pricelist management



customer case management




training & onboarding


rating and review management


touchpoint management


channel management


lifetime value management


relationship management


knowledge management


helpdesk management



Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Increase customer life time value

  • Improve internal communications

  • See 5 more

Top Channels

Channels Used

  • e-mail

  • chat

  • social media

  • website

  • Facebook

  • newsletter

  • text SMS

  • omnichannel

  • phone calls

  • promotions

  • user generated content

  • blogs

  • Instagram

  • coupons

  • Whatsapp

  • video

  • See 13 more
  • e-mail

  • chat

  • social media

  • website

  • Facebook

  • newsletter

  • text SMS

  • omnichannel

  • phone calls

  • promotions

  • user generated content

  • blogs

  • Instagram

  • coupons

  • Whatsapp

  • video

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting