Comparison Summary
This comparison report of SAP Marketing Cloud vs. WebEngage is based on a specific set of business needs and context. The comparison uses 11312 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and WebEngage
SAP Marketing Cloud, WebEngage, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
WebEngage focuses on Engagement Management, Training & Onboarding, Campaign Management, Communication Management with E-Mail, etc.
"With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. " - Marcel Hartlein
"After several brainstorming sessions with our customers, we come up with ideas that align with their goals and support their future business growth. " - Aswin Ravi
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than WebEngage for
Software Failure Risk
About
Marketing Cloud offering customers the freedom to define their journey
Marketing Automation tool to craft contextual and personalized campaigns
Age
1972
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
80
111
Total Goals
(we found evidences for)
13
19
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
-
Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
-
Improve efficiency
-
Improve brand engagement
-
Improve visibility
-
Increase customer life time value
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Increase average basket value
- See 10 more
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Enhance customer relationships
-
Acquire customers
-
Increase sales & revenue
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Increase customer life time value
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Improve ROI
-
Build brand awareness
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Improve brand engagement
-
Improve consistency
-
Establish thought leadership
-
Grow market share
-
Launch new products
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Scale best practices
-
Improve digital and social presence
-
Enter new markets internationally or locally
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Improve internal communications
-
Improve stakeholder relations
-
Improve visibility
-
Reduce bounce
-
Improve efficiency
- See 16 more
Top Channels
Channels Used
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e-mail
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website
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text SMS
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promotions
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mobile
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social media
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user generated content
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blogs
-
chat
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Whatsapp
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games
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phone calls
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offline
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omnichannel
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Facebook
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coupons
-
point of sale
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video
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mobile app
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out of home
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brochure
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mass media
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television
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events
-
trade shows
-
channel partners
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on premises
-
display advertisement
-
review sites
-
Amazon
-
Netflix
-
print media
-
magazine
- See 30 more
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e-mail
-
website
-
text SMS
-
promotions
-
mobile
-
social media
-
user generated content
-
blogs
-
chat
-
Whatsapp
-
games
-
phone calls
-
offline
-
omnichannel
-
Facebook
-
coupons
-
point of sale
-
video
-
mobile app
-
out of home
-
brochure
-
mass media
-
television
-
events
-
trade shows
-
channel partners
-
on premises
-
display advertisement
-
review sites
-
Amazon
-
Netflix
-
print media
-
magazine
- See 30 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
