Comparison Summary
This comparison report of SAP Marketing Cloud vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 2516 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and Zoho Marketing Automation
SAP Marketing Cloud, Zoho Marketing Automation, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.
"We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave... our IT team the confidence to become more independent and self-sufficient. " - Everson Martins Baptista
"I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. " - Frances Blackie
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than Zoho Marketing Automation for
Software Failure Risk
About
Marketing Cloud offering customers the freedom to define their journey
Marketing automation software for faster business growth
Age
1972
1996
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
80
22
Total Goals
(we found evidences for)
13
4
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
-
Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
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Improve ROI
-
Enhance customer relationships
-
Enter new markets internationally or locally
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Acquire customers
- See 1 more
Top Channels
Channels Used
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
