Overview: Sharpspring and Act-On as Marketing Automation Category solutions.

Sharpspring and Act-On are prominent players in the Marketing Automation space. Sharpspring excels in enterprise scale with robust features like custom reports and data import, tailored for large organizations. Act-On offers integrated management across various communication channels, appealing to diverse sectors and focusing on customer acquisition. Each tool brings unique strengths for different business needs, aligning functionalities with specific operational demands.

Sharpspring: SharpSpring fuels growth and drives leads with sales and marketing automation. An affordable all-in-one CRM platform is provided.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Sharpspring and Act-On: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sharpspring emphasizes engagement and communication management, crucial for businesses needing to engage and follow up with customers effectively. read more →

Act-On focuses on communication and engagement management, aligning well with businesses that prioritize campaign management and lead generation. read more →

Business Goals

Sharpspring supports acquiring customers, improving ROI, and enhancing customer relationships, fitting well with larger enterprises aiming to expand their reach. read more →

Act-On targets goals like acquiring customers, enhancing relationships, and growing market share, appealing to companies looking to scale and refine best practices. read more →

Core Features

Sharpspring offers strong features like analytics, integration, and custom reports, making it suitable for organizations focusing heavily on data-driven strategies. read more →

Act-On's core features include analytics, integration, and data import, providing comprehensive tools for detailed reporting and strategic communication activities. read more →

Vendor Support

Sharpspring provides diverse support options, including 24/7 access, catering to enterprises with extensive operational requirements. read more →

Act-On supports users through phone, chat, and email, offering constant availability for dynamic business needs any time of day. read more →

Segments and Industries

Sharpspring is popular among large enterprises and marketing and advertising sectors, indicating its robustness in handling large-scale operations. read more →

Act-On serves a mix of large and mid-sized enterprises across a variety of industries, reflecting its adaptability for diverse market needs. read more →

Operational Alignment

Sharpspring aligns with workflows requiring extensive integration and custom reporting, making it ideal for complex environments. read more →

Act-On fits seamlessly into communication-centric workflows, designed for companies needing efficient engagement and follow-up processes. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Export

Read peer / expert warnings.

Data Import

Read peer / expert warnings.

Support

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Sharpspring and Act-On

What benefits does Sharpspring and Act-On offer for Engagement Management?

SharpSpring and Act On both enable businesses to automate tasks and track customer engagement. SharpSpring focuses on generating leads and following up with existing customers using email marketing and website analytics. Act On excels at tracking customer interactions across various channels, including email, social media, and web pages. Act On offers strong customer support and integrates well with other platforms like Salesforce, whereas SharpSpring's integration with other platforms is not explicitly mentioned in the comments. Both tools have limitations in reporting and data analysis, which may require users to manually compare information across different modules.

"...If you want a software for the sake of analytics and tracking email engagement, SharpSpring isn't ready for that yet...." Peer review by Chris F, Digital Marketing Coordinator

"...The analytics and reporting were really good, and we were easily able to see which prospects were actually visiting our site and engaging with content...." Peer review by Aimee K, Free Agent, Marketing and Advertising

What Are the key features of Sharpspring and Act-On for Communication Management?

Sharpspring and Act On both enable users to automate email marketing and track campaign results. Sharpspring offers more comprehensive features, including social media posting and CRM integration, while Act On emphasizes email delivery and integration with other digital marketing tools. Act On users report limitations in tracking metrics and setting up individual webinars, while Sharpspring users point to shortcomings in social media functionality.

"...Dynamic Lists have allowed us to quickly and easily send the right message to the right person at the right time...." Peer review by Rod Ferrier, Strategic LinkedIn Mentor | Authoritative Positioning and Lead Generation Specialist, Create More Business Now LLC

"...On allows us to track our email response rates, as well as having some capabilities for integration into CRMs, like Salesforce...." Peer review by Verified User, Administrator in Marketing, Insurance

How can Sharpspring and Act-On optimize your Campaign Management Workflow?

Sharpspring and Act On both enable users to create and manage email marketing campaigns, design landing pages, and track leads. Sharpspring offers a more intuitive interface, while Act On is known for its strong integration with Salesforce CRM and webinar software. However, Act On can be complex to learn, and both tools have limitations with reporting capabilities.

"...We're even able to help clients track ROI for offline campaigns by using tracking codes that correspond to those campaigns...." Peer review by Lisa Kipps-Brown, President & CEO, Glerin Business Resources

"...Act-On fits perfectly into our MarTech stack, specifically as it helps us execute our account-based marketing campaigns...." Testimonial by Julie Fouque, Director Of Marketing, Flatirons Digital Innovations

What solutions does Sharpspring and Act-On provide for Social Media Management?

Sharpspring and Act On both offer social media management features. Sharpspring provides social media listening and posting capabilities, while Act On focuses on social media tracking and analytics. Sharpspring integrates social media with other marketing features, like email marketing and CRM, whereas Act On is more specialized in social media tracking and reporting. Both tools have limitations in their social media capabilities, specifically in providing detailed reports and analytics.

"...If you need to schedule social posts ,SharpSpring is perfect a very reliable tool...." Peer review by Gina Diaz, Diseñadora Gráfica, Coordinación de área de diseño., Postedin

"...This is instead a great tool to use as part of marketers toolkit, along with a good CMS, social media manager, etc.)..." Peer review by Verified User, Manager in Marketing, Human Resources