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Sharpspring vs Actito: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Sharpspring vs. Actito is based on a specific set of business needs and context. The comparison uses 15633 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sharpspring and Actito

Sharpspring, Actito, Act-On, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sharpspring covers Engagement Management with E-Mail, Workflow Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Actito focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.

"SharpSpring comes in at a price point that is extremely affordable, and it also comes in with a feature set that makes it as valuable as any other marketing automation platform out there. " - Lou Covey

"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Sharpspring

Focus area

Sharpspring is better than Actito for

Software Failure Risk

  • medium

logo Actito

Focus area

Software Failure Risk

  • medium

About

Sales & Marketing Automation Platform to boost conversions and deliver results.

Agile Marketing Automation Platform for customer engagement

Age

2011

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

123

36

Total Goals
(we found evidences for)

19

10

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account



generation of new leads


training & onboarding


content publishing



contact list management

creating contact list




helpdesk management



conversion management




sales document management

contract management

proposal & quote management


social media marketing




pipeline management



lead qualification

lead qualification: technographic

lead qualification: behavioural

lead qualification: demographic


relationship management


business development



account management



sales call management

meeting management

call transcription



segmentation and targeting



opportunity management


community building



track program performance

identify target customers

customise loyalty program


lifetime value management




customer feedback management

measuring customer satisfaction


personalized marketing


revenue cycle management



outbound marketing






competitive intelligence


relationship marketing


channel management



international marketing


follower management


rating and review management




knowledge management





products & pricelist management



reputation management


usage based segmentation


trade show marketing


conference call management


referral management


touchpoint management


sales review & feedback


license management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • Build brand awareness

  • Improve consistency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 16 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve internal communications

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase customer life time value

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more
  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting