Overview: Sharpspring and ActiveCampaign as Marketing Automation Category solutions.

Sharpspring and ActiveCampaign both offer extensive marketing automation functionalities tailored to different business requirements. While Sharpspring excels with its robust analytics and large enterprise focus, ActiveCampaign offers more varied support and broader industry applications. Each platform is strong in engagement and communication management, yet they differ in customer segment priorities, feature emphasis, and strategic goals alignment.

Sharpspring: SharpSpring fuels growth and drives leads with sales and marketing automation. An affordable all-in-one CRM platform is provided.

ActiveCampaign: ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.

Sharpspring and ActiveCampaign: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sharpspring facilitates engagement, workflow, communication, and campaign management, suitable for businesses looking for comprehensive marketing operations. read more →

ActiveCampaign supports engagement, communication, campaign, and contact list management, fitting businesses prioritizing streamlined communication efforts. read more →

Business Goals

Sharpspring aids in customer acquisition, improving ROI, and enhancing customer relationships, catering to large enterprises' strategic market goals. read more →

ActiveCampaign focuses on customer acquisition, enhancing relationships, and increasing sales, aligning with diverse business objectives across various segments. read more →

Core Features

Sharpspring offers strong analytics, data import/export, and custom reporting features, appealing to enterprises requiring detailed data management. read more →

ActiveCampaign provides extensive integration, data management, and robust custom reporting capabilities, benefitting users needing versatile feature sets. read more →

Vendor Support

Sharpspring offers email, chat, phone, and 24/7 support, meeting the needs of large enterprises with complex support requirements. read more →

ActiveCampaign includes training, email, phone, chat, and 24/7 support, aligning with smaller businesses needing diverse support channels. read more →

Segments and Industries

Sharpspring serves large enterprises and marketing and advertising, reflecting its fit for established industry leaders. read more →

ActiveCampaign caters to a broader range, serving large enterprises and varying industries like consumer services, emphasizing its flexibility. read more →

Operational Alignment

Sharpspring integrates into workflows of large enterprises, designed for extensive operations in marketing and advertising. read more →

ActiveCampaign fits small to large enterprises, facilitating operations in various sectors with an adaptable approach. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sharpspring and ActiveCampaign

How can Sharpspring and ActiveCampaign enhance your Engagement Management process?

Sharpspring and Activecampaign both automate follow-up communications. ActiveCampaign focuses on follow-up emails and text messages, while Sharpspring allows for more diverse actions, like website interactions and sales team follow-ups. Sharpspring provides detailed contact information and engagement metrics, while ActiveCampaign focuses on organizing contacts and automating email sequences. However, ActiveCampaign offers pre-built automation, which Sharpspring lacks.

"...Now when we follow up with a call or email we can tailor our message based on their visitor patterns!..." Peer review by Susan A., Marketing and Advertising

"...If we re not, it prompts them for their email address so we can follow up with them later...." Peer review by Kayla Muldoon, CFP’s Operations Coordinator and Private Tour Guide, Chicago Food Planet

How does Sharpspring and ActiveCampaign facilitate Communication Management?

Sharpspring and Activecampaign both allow users to manage contacts, send emails, and automate marketing campaigns. Sharpspring offers a more integrated CRM and call tracking system, while Activecampaign excels in email automation and personalization. Sharpspring emphasizes social media posting features, while Activecampaign focuses on email marketing and SMS capabilities. However, Activecampaign's SMS solution has a significant limitation in its messaging speed.

"...It is also really simple to do email sends, from the HTML updates to easy mailing list syncing...." Peer review by Linda W., Account Manager, Marketing and Advertising

"...Any service can send emails, but AC take this service to a whole new level...." Peer review by Eric Mulford, CEO, Orange Pavo

What solutions does Sharpspring and ActiveCampaign provide for Campaign Management?

Sharpspring and Activecampaign both offer features for managing email marketing campaigns, designing landing pages, and tracking leads. Sharpspring emphasizes robust campaign analytics and integrates with a variety of platforms, while Activecampaign focuses on automation and user-friendly design. However, both tools have limitations; Sharpspring lacks date-specific campaign reporting, and Activecampaign's campaign report analysis feature may not meet user expectations.

"...It's designed for marketers to use and doesn't require involvement of an IT team to implement campaigns and marketing automation...." Peer review by Robin Danek, VP of Interactive Marketing, Chief Internet Marketer

"...We have a membership site that is managed with Active Campaign and the integration with Active Campaign and Thrive Cart have made it very easy to manage members payments, communication and access to the site...." Peer review by Jennifer D, Co-Founder