Overview: Sharpspring and SAP Marketing Cloud as Marketing Automation Category solutions.

Sharpspring excels in engagement and communication management with a strong focus on analytics and custom reporting. It offers comprehensive vendor support, catering to large enterprises in marketing and advertising. On the other hand, SAP Marketing Cloud specializes in customer communication and engagement, with AI-powered features enhancing multi-channel campaigns. It suits enterprises in diverse industries like healthcare and education with targeted support options.

Sharpspring: SharpSpring fuels growth and drives leads with sales and marketing automation. An affordable all-in-one CRM platform is provided.

SAP Marketing Cloud: SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.

Sharpspring and SAP Marketing Cloud: Best Use cases based on the customer satisfaction data

Key Activities Supported

Sharpspring supports engagement, workflow, and campaign management, enabling seamless lead tracking and social media management. It aligns with marketing teams needing robust communication and follow-up processes. read more →

SAP Marketing Cloud facilitates customer communication and engagement, alongside campaign management. It caters to businesses seeking efficient multi-channel communication and contact list management. read more →

Business Goals Facilitated

Sharpspring helps acquire customers, enhance relationships, and increase sales, making it ideal for businesses aiming to improve ROI and enter new markets. read more →

SAP Marketing Cloud focuses on personalized engagement, running multi-channel campaigns, and nurturing prospects, aiding companies in growing market share and boosting sales. read more →

Core Features

Sharpspring stands out with comprehensive analytics, custom reports, and seamless data import/export, serving enterprises needing advanced integration and security. read more →

SAP Marketing Cloud distinguishes itself with AI-powered analytics, integration capability, and easy migration, perfect for firms requiring customizable reporting and compliance features. read more →

Vendor Support Preferences

Sharpspring offers extensive 24/7 support, including email, chat, and phone, aligning with enterprises that value round-the-clock assistance. read more →

SAP Marketing Cloud provides 24/7 support with additional email and phone options, suitable for enterprises demanding specific support across communication channels. read more →

User Segments and Industries

Sharpspring predominantly serves large enterprises and the marketing sector, with a strong presence in software and construction industries. read more →

SAP Marketing Cloud appeals to enterprises across healthcare, education, and transportation, reflecting its versatility in multiple sectors. read more →

Operational Alignment

Sharpspring effectively integrates into marketing workflows with its focus on large-scale operations, making it suitable for high-volume marketing needs. read more →

SAP Marketing Cloud integrates well into structured environments, offering features that support personalized and scalable marketing strategies. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sharpspring and SAP Marketing Cloud

What Are the key features of Sharpspring and SAP Marketing Cloud for Engagement Management?

Sharpspring and SAP Marketing Cloud both help manage customer engagement. Sharpspring focuses on automating tasks like emails, reminders, and follow-ups, while SAP Marketing Cloud emphasizes personalized experiences and intelligent engagement based on customer data. Sharpspring is better for smaller businesses or those needing email automation and sales follow-ups, while SAP Marketing Cloud is suited for larger companies seeking comprehensive customer engagement solutions. However, SAP Marketing Cloud has faced limitations with customer service responsiveness.

"...We are able to build great funnels, send engaging emails, deliver great reports, and manage our client's leads/customers super efficiently..." Peer review by Troy K, Founder

"...This enables us to follow up on identified leads with further automated emails to nurture...." Peer review by William D., Marketing Programme Manager

What solutions does Sharpspring and SAP Marketing Cloud provide for Workflow Management?

Sharpspring and SAP Marketing Cloud both provide tools for managing workflows, enabling automation in marketing activities. Sharpspring offers visual workflows that facilitate understanding of marketing automation and are particularly useful for email automation. SAP Marketing Cloud focuses on role-based workflow and approvals, emphasizing a more structured approach. However, limitations exist in both tools, including challenges in tracking dynamic content and a complex workflow builder in SAP Marketing Cloud.

"...For my clients, we set up it up to do the marketing automation part (tracking and workflow automation)...." Peer review by Rafael Zabala, CEO of (IM) Interactive - Web Design, SEO, Social Marketing, CRM, and Marketing Automation Agency, Interactive Marketing Team

"...Role-based workflow & approvals...." Peer review

How does Sharpspring and SAP Marketing Cloud facilitate Customer Communication Management?

SharpSpring and SAP Marketing Cloud both enable users to manage communication through email automation, lead tracking, and analytics. SharpSpring focuses on integrating with CRM and call tracking, while SAP Marketing Cloud offers broader features like social media monitoring and loyalty management. However, both tools have limitations in social media management.

"...Its reporting function, email creation, and tracking has helped us send out better emails to get a better open rate...." Peer review by Lucy Nguyen, Marketing Adminstrative Assistant, Bailey Metal Products

"...We used Leadformix for marketing automation: sending email blasts, setting up landing pages, workflows, lead scoring, pushing contacts to Salesforce and reporting on activity...." Peer review by Verified User, Advisor in Marketing, Computer Software

What Are the key features of Sharpspring and SAP Marketing Cloud for Campaign Management?

Sharpspring and SAP Marketing Cloud both enable the creation and management of marketing campaigns. Sharpspring offers features like email marketing, landing page design, lead tracking, and sales funnel creation. SAP Marketing Cloud focuses on multi-channel campaign management, automation, and customer journey management. Sharpspring allows users to track campaign performance through reporting tools, while SAP Marketing Cloud provides real-time data for campaign optimization. A limitation of both tools is the lack of comprehensive campaign reporting features.

"...It starts with marketing and we tie in different campaigns on multiple websites and marketing campaigns...." Peer review by Parker Nelson, Account Executive, Advice Local

"...And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of digital channels we use...." Testimonial by Richard Kujan, CIO, ZSSK

How can Sharpspring and SAP Marketing Cloud enhance your Social Media Management process?

Sharpspring and SAP Marketing Cloud both offer social media management capabilities. Sharpspring focuses on scheduling social media posts and provides a basic social listening dashboard, while SAP Marketing Cloud offers more robust features, including social engagement, promotion, and analytics. However, Sharpspring's social media functionality is considered less reliable by some users.

"...analytics/dashboard, including for Google Analytics and AdWordsSharpSpring helps us and our clients improve lead conversions, get more sales through email nurturing, improve brand loyalty and track, analyze and continuously improve marketing campaigns...." Peer review by Brenda Stoltz, Founder & CEO, Ariad Partners