Sharpspring and SAP Marketing Cloud, An In-Depth Comparison 2024

Comparison Summary

Sharpspring: SharpSpring fuels growth and drives leads with sales and marketing automation. An affordable all-in-one CRM platform is provided.

SAP Marketing Cloud: SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.

Sharpspring and SAP Marketing Cloud: Customer Satisfaction Data

Most deployed common Use Cases for Sharpspring and SAP Marketing Cloud

How can Sharpspring and SAP Marketing Cloud optimize your Engagement Management Workflow?

Sharpspring and SAP Marketing Cloud both help manage customer engagement. Sharpspring focuses on automating tasks like emails, reminders, and follow-ups, while SAP Marketing Cloud emphasizes personalized experiences and intelligent engagement based on customer data. Sharpspring is better for smaller businesses or those needing email automation and sales follow-ups, while SAP Marketing Cloud is suited for larger companies seeking comprehensive customer engagement solutions. However, SAP Marketing Cloud has faced limitations with customer service responsiveness.

"...The automation features eliminate a lot of lost information or forgotten follow-ups as well...." Peer review by Daniel Ledbetter, Chief Operating Officer, Palmetto School of Career Development

"...This enables us to follow up on identified leads with further automated emails to nurture...." Peer review by William D., Marketing Programme Manager

What makes Sharpspring and SAP Marketing Cloud ideal for Workflow Management?

Sharpspring and SAP Marketing Cloud both provide tools for managing workflows, enabling automation in marketing activities. Sharpspring offers visual workflows that facilitate understanding of marketing automation and are particularly useful for email automation. SAP Marketing Cloud focuses on role-based workflow and approvals, emphasizing a more structured approach. However, limitations exist in both tools, including challenges in tracking dynamic content and a complex workflow builder in SAP Marketing Cloud.

"...The ability to tag items such as emails and workflows makes customizing reporting quick and easy...." Peer review by Manny Torres

"...Role-based workflow & approvals...." Peer review

What solutions does Sharpspring and SAP Marketing Cloud provide for Customer Communication Management?

SharpSpring and SAP Marketing Cloud both enable users to manage communication through email automation, lead tracking, and analytics. SharpSpring focuses on integrating with CRM and call tracking, while SAP Marketing Cloud offers broader features like social media monitoring and loyalty management. However, both tools have limitations in social media management.

"...You can schedule emails, set up workflows to send emails automatically, schedule social posts and integrate with calendars for meeting scheduling...." Peer review by Megan G, Marketing Manager, Computer Software

"...We used Leadformix for marketing automation: sending email blasts, setting up landing pages, workflows, lead scoring, pushing contacts to Salesforce and reporting on activity...." Peer review by Advisor in Marketing

What solutions does Sharpspring and SAP Marketing Cloud provide for Campaign Management?

Sharpspring and SAP Marketing Cloud both enable the creation and management of marketing campaigns. Sharpspring offers features like email marketing, landing page design, lead tracking, and sales funnel creation. SAP Marketing Cloud focuses on multi-channel campaign management, automation, and customer journey management. Sharpspring allows users to track campaign performance through reporting tools, while SAP Marketing Cloud provides real-time data for campaign optimization. A limitation of both tools is the lack of comprehensive campaign reporting features.

"...It helps us to design, automate, and track lead nurturing marketing campaigns, and more...." Peer review by Emma Sledge, Director Of Marketing, RealTime CPAs | Trusted Dental Advisors

"...Multiple channel campaign management in a centrally controlled fashion...." Peer review by Vyas S., Independent Consultant - Software Engineer & DevOps

What Are the key features of Sharpspring and SAP Marketing Cloud for Social Media Management?

Sharpspring and SAP Marketing Cloud both offer social media management capabilities. Sharpspring focuses on scheduling social media posts and provides a basic social listening dashboard, while SAP Marketing Cloud offers more robust features, including social engagement, promotion, and analytics. However, Sharpspring's social media functionality is considered less reliable by some users.

"...Social media listening dashboard is very flexible and easy to use...." Peer review by Tim C, Vice President / Director of Digital Services, Marketing and Advertising

"...easy to set up campaigns, great for scheduling social media for multiple brands, easy access to reports...." Peer review by Dina G., Marketing Manager