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Sharpspring vs Zoho Marketing Automation: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Sharpspring vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 15203 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sharpspring and Zoho Marketing Automation

Sharpspring, Zoho Marketing Automation, Act-On, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sharpspring covers Engagement Management with E-Mail, Workflow Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.

"SharpSpring has become a force multiplier for our company. The platform has allowed us to continually engage with leads in a manner we were previously unable to accomplish. " - Terry Coleman

"I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. " - Frances Blackie

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Sharpspring

Focus area

Sharpspring is better than Zoho Marketing Automation for

Software Failure Risk

  • medium

logo Zoho Marketing Automation

Focus area

Software Failure Risk

  • medium

About

Sales & Marketing Automation Platform to boost conversions and deliver results.

Marketing automation software for faster business growth

Age

2011

1996

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

123

22

Total Goals
(we found evidences for)

19

4

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign monitoring

campaign analytics


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account



generation of new leads


training & onboarding


content publishing



contact list management

creating contact list




helpdesk management



conversion management




sales document management

contract management

proposal & quote management


social media marketing




pipeline management



lead qualification

lead qualification: technographic

lead qualification: behavioural

lead qualification: demographic


relationship management


business development



account management



sales call management

meeting management

call transcription



segmentation and targeting



opportunity management


community building



loyalty management

track program performance

identify target customers

customise loyalty program


lifetime value management




customer feedback management

measuring customer satisfaction


personalized marketing


revenue cycle management



outbound marketing






competitive intelligence


relationship marketing


channel management



international marketing


follower management


rating and review management




knowledge management





products & pricelist management



reputation management


usage based segmentation


trade show marketing


conference call management


referral management


touchpoint management


sales review & feedback


license management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • Build brand awareness

  • Improve consistency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 16 more
  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • See 1 more

Top Channels

Channels Used

  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more
  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

medium

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No Data

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting