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Shopify vs Optimizely Customized Commerce: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Shopify vs. Optimizely Customized Commerce is based on a specific set of business needs and context. The comparison uses 51285 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Shopify and Optimizely Customized Commerce

Shopify, Optimizely Customized Commerce, WooCommerce, BigCommerce, etc., belong to a category of solutions that help E-Commerce Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Shopify covers Advertisement with Social Media, Engagement Management with Offline, Helpdesk Management, Social Media Management with Social Media, etc.

Optimizely Customized Commerce focuses on Engagement Management, Content Management, Products & Pricelist Management with Website, Digital Marketing with Mobile, etc.

"When we onboarded with Shopify Fulfillment Network, we had 1,000+ preorders backlogged. [They] pushed out the orders in literally a day and a half. We didn't have to spend any time on it and were instead able to focus on creating a complete, top-not...ch mobile experience for our customers. " - Blake Van Putten

"Episerver [now Optimizely] Personalization began to produce results for us on the very first day - we immediately noticed that there was amazing potential here " - Henri Ström

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Shopify

Focus area

Shopify is better than Optimizely Customized Commerce for

Software Failure Risk

  • medium

logo Optimizely Customized Commerce

Focus area

Optimizely Customized Commerce is better than Shopify for

Software Failure Risk

  • medium

About

E-commerce software that enables business from anywhere, with tools that find customers, drive sales and manage all the other business activities.

The most complete commerce suite for growing companies?

Age

2004

Financials

SERIES C

SERIES D

Business Need

Total Processes
(we found evidences for)

146

53

Total Goals
(we found evidences for)

22

12

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


helpdesk management


products & pricelist management


communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

scheduling post to social media

managing social media account

engaging on social media

monitoring social media


customise loyalty program

identify target customers

create engagement based loyalty


content publishing

searching for content



campaign management

campaign monitoring

campaign analytics


promotion management


training & onboarding


rating and review management





referral management


workflow management


discount management


sales document management

proposal & quote management

contract management


contact list management

creating contact list


generation of new leads


social media marketing



customer feedback management

measuring customer satisfaction

measuring net promoter score




trade show marketing



competitive intelligence


lifetime value management


community building


payment management



business development


influencer marketing



knowledge management

creating knowledge base


bundling of products


segmentation and targeting



touchpoint management


channel management



conversion management



sales call management


lead qualification

lead qualification: technographic


international marketing


account management




courses & assessment

create learning path






category management


personalized marketing










subscription management


billing and invoice management


performance management


compliance & governance




revenue cycle management


opportunity management


relationship management




sales review & feedback


conference call management


advocacy management


customer case management



sales incentive management


relationship marketing


redemption management


follower management



sales commission management





distribution management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve brand engagement

  • Launch new products

  • Improve ROI

  • Increase customer life time value

  • Improve efficiency

  • Increase average basket value

  • Improve internal communications

  • Improve stakeholder relations

  • Reduce bounce

  • Improve consistency

  • Establish thought leadership

  • Improve navigation

  • Improve visibility

  • Manage risk

  • See 19 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve ROI

  • Build brand awareness

  • Improve stakeholder relations

  • Launch new products

  • Increase average basket value

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • website

  • promotions

  • channel partners

  • e-mail

  • mobile

  • phone calls

  • omnichannel

  • mobile app

  • social media

  • support groups

  • print media

  • magazine

  • user generated content

  • blogs

  • chat

  • video

  • newsletter

  • offline

  • point of sale

  • See 16 more
  • website

  • promotions

  • channel partners

  • e-mail

  • mobile

  • phone calls

  • omnichannel

  • mobile app

  • social media

  • support groups

  • print media

  • magazine

  • user generated content

  • blogs

  • chat

  • video

  • newsletter

  • offline

  • point of sale

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting