Overview: Smartly.io and Microsoft Advertising as Search and Social Advertising Category solutions.

Smartly.io and Microsoft Advertising offer robust solutions in the Search and Social Advertising space, yet cater to distinct needs. Smartly.io excels in social media-driven campaigns with strong analytics and workflow tools, benefiting retail and fashion brands. Meanwhile, Microsoft Advertising provides extensive ad capabilities and lead generation features, aligning with enterprises in marketing and IT sectors. Both platforms support varied business scales, offering reliable vendor support and integration, each tailored to their core audience's industry demands.

Smartly.io: Smartly.io streamlines creative to campaign processes on a single platform. Performance is driven efficiently across major channels.

Microsoft Advertising: Microsoft Advertising offers search engine marketing and audience solutions to help businesses grow. Sign up to leverage these tools for your business.

Smartly.io and Microsoft Advertising: Best Use cases based on the customer satisfaction data

Smartly.io

4.4

AI Powered

Microsoft Advertising

3.6

AI Powered

Key Capabilities Supported

Smartly.io offers capabilities like advertisement and campaign management, suitable for social media-focused workflows. read more →

Microsoft Advertising emphasizes advertisement and digital marketing, aiding businesses in comprehensive ad strategies. read more →

Business Goals

Smartly.io helps improve efficiency, boost sales, and enhance brand awareness for retail-focused users. read more →

Microsoft Advertising aids in acquiring customers, improving ROI, and growing market share, ideal for enterprise goals. read more →

Core Features

Smartly.io provides custom reports, ease of integration, and robust data import/export facilities. read more →

Microsoft Advertising delivers features like AI-powered analytics, security, and extensive data integration. read more →

Vendor Support

Smartly.io offers strong 24/7 support, including chat and email, catering to high-demand environments. read more →

Microsoft Advertising provides round-the-clock support with a focus on phone and chat services. read more →

Segments and Industries

Smartly.io is commonly used by retail, internet, and apparel companies across small to large enterprises. read more →

Microsoft Advertising serves marketing, IT, and internet industries with a focus on large enterprises. read more →

Operational Alignment

Smartly.io aligns with retail operations, benefiting those in social media environments. read more →

Microsoft Advertising fits complex enterprise settings, enhancing digital visibility and market reach. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

No Data

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Phone Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Smartly.io and Microsoft Advertising

What makes Smartly.io and Microsoft Advertising ideal for Advertisement?

Smartlyio focuses on Facebook and Instagram advertising campaigns, offering features like campaign optimization, automated ad creation, and custom analytics. Microsoft Advertising, primarily known as Bing Ads, emphasizes search engine advertising, targeting specific demographics and offering lower CPCs compared to Google AdWords. Both platforms offer customer support and campaign setup assistance, but Smartlyio specializes in social media advertising while Microsoft Advertising focuses on search engine advertising. Smartlyio is limited by its focus on only a few platforms, while Microsoft Advertising lacks the same level of optimization algorithms as Google Ads.

"...Our most successful campaigns has always included Facebook - one of the most important channels for advertising...." Peer review by Rigmor Engerstam, Digital Media Manager, We Effect

"...As the market share grows in Bing the more we will push adverting through the search engine...." Peer review by Nathan O'Connor, Senior PPC Consultant, Adtrak

How does Smartly.io and Microsoft Advertising address your Campaign Management Challenges?

Smartlyio and Microsoft Advertising both help manage advertising campaigns. Smartlyio focuses on Facebook and Instagram campaigns, automating tasks and providing insights to improve performance. Microsoft Advertising, also known as Bing Ads, focuses on search engine marketing and provides tools for managing campaigns across Bing, Yahoo!, and other search engines. A limitation of Smartlyio is that it only works with Facebook and Instagram campaigns.

"...At the same time, it helped us reduce the time spent on managing campaigns by 40%...." Peer review by Shahnawaz Mansoori, Marketing Strategy Manager, DailyObjects

"...Bing Ads is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign, though across the Yahoo!..." Peer review