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Sprinklr Core vs Unified: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Sprinklr Core vs. Unified is based on a specific set of business needs and context. The comparison uses 4424 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sprinklr Core and Unified

Sprinklr Core, Unified, Sendible, Falcon.io (now Brandwatch Social Media Management), etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sprinklr Core covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Advertisement with Social Media, etc.

Unified focuses on Advertisement with Social Media, Campaign Management with Social Media, Social Media Management with Social Media, Creative Agency with Social Media, etc.

"We use Sprinkr Smart Alerts for diagnostics and to report out on the most impactful alerts. The reaction from teams across McDonald’s has been very positive. Our risk management team said the alerts were timely and useful. Our global policy team sai...d, the alerts are very relevant. And, our human rights team said, this tool alerts me about the issues going viral. " - Jola Oliver

"Unified’s expertise has helped us drive tremendous success. We’ve been able to establish invaluable collaboration between the many teams that work on our campaigns, effectively reducing inefficiencies and delivering more value to our clients. " - Mike N

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Sprinklr Core

Focus area

Sprinklr Core is better than Unified for

Software Failure Risk

  • low

logo Unified

Focus area

Software Failure Risk

  • medium

About

SMMS: Social Media Marketing & Management Software | Sprinklr

Unified: Fix Your Social Ad Problems

Age

2009

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

90

23

Total Goals
(we found evidences for)

15

3

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

engaging on social media

monitoring social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications



content management

content publishing

searching for content


workflow management



social media marketing


helpdesk management


campaign management

campaign monitoring


training & onboarding


competitive intelligence


customer feedback management

measuring customer satisfaction


channel management


touchpoint management




advocacy management


contact list management


knowledge management



conversion management



sales document management

proposal & quote management



calendar management




rating and review management



account management


customer case management




influencer marketing


products & pricelist management


compliance & governance


lead qualification

lead qualification: technographic


sales call management



segmentation and targeting



conference call management


generation of new leads




international marketing



reputation management


Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Improve digital and social presence

  • Manage risk

  • Improve internal communications

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Launch new products

  • See 12 more
  • Improve ROI

  • Acquire customers

  • Improve digital and social presence

Top Channels

Channels Used

  • social media

  • Twitter

  • Instagram

  • Facebook

  • mobile

  • omnichannel

  • display advertisement

  • See 4 more
  • social media

  • Twitter

  • Instagram

  • Facebook

  • mobile

  • omnichannel

  • display advertisement

  • See 4 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

medium

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No Data

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting