Overview: Sprout Social and Buzzsumo as Social Media Marketing Category solutions.

Sprout Social and Buzzsumo serve unique needs in the social media marketing landscape. Sprout Social provides comprehensive solutions for managing large-scale social media operations, emphasizing analytics and reporting capabilities to enhance customer relationships. Conversely, Buzzsumo caters to content-driven engagements, focusing on content management and customer acquisition, fitting well with smaller enterprises. Each platforms' unique features and support offerings reflect their target users' needs and operational environments.

Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Sprout Social and Buzzsumo: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sprout Social focuses on social media management, analytics, and communication, which equips marketing teams to schedule posts and actively engage with followers. read more →

Buzzsumo centers around content management and sharing, allowing businesses to efficiently manage content and enhance engagement. read more →

Business Goals

Sprout Social supports brands in improving digital presence and customer relationships, aligning with businesses' aims to build brand awareness and enhance ROI. read more →

Buzzsumo aids in acquiring customers and growing market share, relevant for businesses focusing on content impact and thought leadership. read more →

Core Features

Sprout Social offers features like comprehensive analytics, custom reports, and data import/export functionalities, making it ideal for data-driven decision-making. read more →

Buzzsumo boasts features such as integration and content analytics, which are essential for understanding content performance and engagement. read more →

Vendor Support

Sprout Social provides extensive support, including 24/7 assistance, chat, email, and phone, catering well to enterprises with complex needs. read more →

Buzzsumo offers minimal support via 24/7 support and limited chat services, possibly due to a simplified user interface. read more →

Segments and Industries

Sprout Social is predominantly used by large enterprises, aligning with its robust social media capabilities, including sectors like marketing and advertising. read more →

Buzzsumo is favored by small to mid-sized enterprises, particularly in marketing and content-driven industries. read more →

Operational Alignment

Sprout Social integrates smoothly with large scale operations, tailoring its features for detailed workflows. read more →

Buzzsumo fits well into simpler operational environments, focusing on content tools that assist smaller teams efficiently. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprout Social and Buzzsumo

How efficiently Does Sprout Social and Buzzsumo manage your Social Media Management?

Sprout Social and Buzzsumo are both used for social media management, but they have different strengths. Sprout Social excels at scheduling posts across multiple platforms, tracking social media analytics, and facilitating social engagement. It offers a user-friendly interface for team collaboration, automation, and reporting. On the other hand, Buzzsumo focuses on content curation, finding trending topics, and identifying influencers. It uses social share counts to rank content and provide insights into social media performance. However, both tools have limitations, with Sprout Social lacking LinkedIn and Google+ analytics in reports and Buzzsumo lacking LinkedIn social share counts.

"...The ability to track social media analytics inside and out is what makes this software so amazing to use!..." Peer review by Kelsey B., Marketing Content Coordinator, Sports

"...Backlinks per connection are shown and the amount of shares on each social network has increased for us...." Peer review by Paul K, Marketing Assistant, Marketing and Advertising

What Are the key features of Sprout Social and Buzzsumo for Content Management?

Sprout Social and Buzzsumo both manage content but differ in their functionalities. Sprout Social assists in creating content calendars, scheduling posts, and analyzing social media performance. BuzzSumo focuses on curating content by analyzing social shares and likes, helping marketers identify trending topics and influencers. However, BuzzSumo has a higher price point for its services.

"...Sprout Social is an excellent tool for building and publishing social media content calendars across a large number of social media profiles...." Peer review by Sarah R, Content & Creative Director

"...About BuzzSumo BuzzSumo is a platform for social media analytics and works as a data curating tool for content marketers...." Peer review

How efficiently Does Sprout Social and Buzzsumo manage your Communication Management?

Sprout Social helps users schedule, manage, and monitor social media interactions. It offers features to organize social profiles, interact with audiences, and track social mentions. BuzzSumo provides tools to research and track social media success. It allows users to find popular content, identify influencers, and analyze content performance. However, BuzzSumo's monitoring capabilities are limited and its search function may not be ideal for social posting.

"...It offers a lot of tools for you to monitor social media and to see insights...." Peer review by Jessica P, Social Media Associate , Marketing and Advertising

"...Ease of use, Great UX, good tools for social media and monitoring keywords. ...." Peer review by danielle a., social media managerf, Information Services

How efficiently Does Sprout Social and Buzzsumo manage your Engagement Management?

Sprout Social helps manage customer service communications, schedule posts, and generate reports on social engagement. Sprout Social also provides insights on audience engagement across social media platforms. Buzzsumo focuses on discovering engaging content and outreach opportunities. It helps find trending topics and influencers, and provides insights into content performance based on social shares and engagement. However, Buzzsumo has limitations in its data range and backlink analysis.

"...Sprout streamlines, organizes and enhances your capacity to engage with a social media audience...." Peer review by Samantha L

"...It also allows you to deep dive into the drivers of Facebook engagement if published on a public page - super handy!. ...." Peer review by Charlotte W., Media Analyst, Research

What Are the key features of Sprout Social and Buzzsumo for Social Media Marketing?

Sprout Social and Buzzsumo are both tools for social media marketing. Sprout Social is a versatile tool that helps manage social media marketing across multiple platforms. It is particularly beneficial for larger teams and companies that need to track their social media performance. Buzzsumo, on the other hand, is a tool that primarily helps with content marketing and research. It provides insights into trending content and helps marketers analyze their social media presence.

"...You only do social media management as a service and don't pay for automation, social media marketing software, billing software, etc.)...." Peer review by page V, CEO (Chief Executive Officer), Simply Heaven Design

"...Buzzsumo is a great tool for Content Marketing and Social Media Research...." Peer review by User

Alternatives

4.03 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

SocialOomph

Integrations

Few Buzzsumo Integrations

Baremetrics

4.63 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Klipfolio

4.7 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

News

Latest Sprout Social News

Sprout Social Recognized by Built In as a Best Place to Work for the Sixth Consecutive Year - GlobeNewswire

Sprout Social has been named a Best Place to Work by Built In for the sixth year in a row.

13/01/2025 - source

Sprout Social vs. Buzzsumo: Comparing Best Social Media Marketing Solutions 2025

Overview: Sprout Social and Buzzsumo as Social Media Marketing Category solutions.

Sprout Social and Buzzsumo: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison