Overview: Sprout Social and Buzzsumo as Social Media Marketing Category solutions.

Sprout Social and Buzzsumo serve unique needs in the social media marketing landscape. Sprout Social provides comprehensive solutions for managing large-scale social media operations, emphasizing analytics and reporting capabilities to enhance customer relationships. Conversely, Buzzsumo caters to content-driven engagements, focusing on content management and customer acquisition, fitting well with smaller enterprises. Each platforms' unique features and support offerings reflect their target users' needs and operational environments.

Sprout Social and Buzzsumo: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sprout Social focuses on social media management, analytics, and communication, which equips marketing teams to schedule posts and actively engage with followers. read more →

Buzzsumo centers around content management and sharing, allowing businesses to efficiently manage content and enhance engagement. read more →

Business Goals

Sprout Social supports brands in improving digital presence and customer relationships, aligning with businesses' aims to build brand awareness and enhance ROI. read more →

Buzzsumo aids in acquiring customers and growing market share, relevant for businesses focusing on content impact and thought leadership. read more →

Core Features

Sprout Social offers features like comprehensive analytics, custom reports, and data import/export functionalities, making it ideal for data-driven decision-making. read more →

Buzzsumo boasts features such as integration and content analytics, which are essential for understanding content performance and engagement. read more →

Vendor Support

Sprout Social provides extensive support, including 24/7 assistance, chat, email, and phone, catering well to enterprises with complex needs. read more →

Buzzsumo offers minimal support via 24/7 support and limited chat services, possibly due to a simplified user interface. read more →

Segments and Industries

Sprout Social is predominantly used by large enterprises, aligning with its robust social media capabilities, including sectors like marketing and advertising. read more →

Buzzsumo is favored by small to mid-sized enterprises, particularly in marketing and content-driven industries. read more →

Operational Alignment

Sprout Social integrates smoothly with large scale operations, tailoring its features for detailed workflows. read more →

Buzzsumo fits well into simpler operational environments, focusing on content tools that assist smaller teams efficiently. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprout Social and Buzzsumo

How efficiently Does Sprout Social and Buzzsumo manage your Social Media Management?

Sprout Social and Buzzsumo are both used for social media management, but they have different strengths. Sprout Social excels at scheduling posts across multiple platforms, tracking social media analytics, and facilitating social engagement. It offers a user-friendly interface for team collaboration, automation, and reporting. On the other hand, Buzzsumo focuses on content curation, finding trending topics, and identifying influencers. It uses social share counts to rank content and provide insights into social media performance. However, both tools have limitations, with Sprout Social lacking LinkedIn and Google+ analytics in reports and Buzzsumo lacking LinkedIn social share counts.

"...Campaign and social tracking setup is easy and does not take long to back load and populate...." Peer review by Alexis Ramsey, Senior Marketing Account Supervisor, Digital Strategy, Fors Marsh Group

"...Breaks down the number of shares per social channel...." Peer review by Justina Logozzo, Digital Marketing Manager, SnapApp

How efficiently Does Sprout Social and Buzzsumo manage your Content Management?

Sprout Social and Buzzsumo both manage content but differ in their functionalities. Sprout Social assists in creating content calendars, scheduling posts, and analyzing social media performance. BuzzSumo focuses on curating content by analyzing social shares and likes, helping marketers identify trending topics and influencers. However, BuzzSumo has a higher price point for its services.

"...Sprout Social is a great tool for scheduling content, community management, social media reporting, and more...." Peer review by User

"...We check what social channels perform better along with the best months for content promotion...." Peer review by Verified User, Account Manager in Marketing, Marketing and Advertising

How does Sprout Social and Buzzsumo facilitate Communication Management?

Sprout Social helps users schedule, manage, and monitor social media interactions. It offers features to organize social profiles, interact with audiences, and track social mentions. BuzzSumo provides tools to research and track social media success. It allows users to find popular content, identify influencers, and analyze content performance. However, BuzzSumo's monitoring capabilities are limited and its search function may not be ideal for social posting.

"...It's an all in one social media management site where I can navigate between analytics, conversations, and posting messages...." Peer review by User in Motion Pictures and Film

"...BuzzSumo helps me to listen socially, track and find influencers, look at what content of mine is performing the best and is most widely shared, and keep track of brand mentions...." Peer review by User

How can Sprout Social and Buzzsumo optimize your Engagement Management Workflow?

Sprout Social helps manage customer service communications, schedule posts, and generate reports on social engagement. Sprout Social also provides insights on audience engagement across social media platforms. Buzzsumo focuses on discovering engaging content and outreach opportunities. It helps find trending topics and influencers, and provides insights into content performance based on social shares and engagement. However, Buzzsumo has limitations in its data range and backlink analysis.

"...Social engagement - they make it very easy to reply to comments, posts and tweets!..." Peer review by Jeff Cowens, MBA, Digital Marketing Manager, The E.W. Scripps Company

"...It is the best software to write engaging articles with ease...." Peer review by Paolo M., Owner, Marketing and Advertising

How does Sprout Social and Buzzsumo address your Social Media Marketing Challenges?

Sprout Social and Buzzsumo are both tools for social media marketing. Sprout Social is a versatile tool that helps manage social media marketing across multiple platforms. It is particularly beneficial for larger teams and companies that need to track their social media performance. Buzzsumo, on the other hand, is a tool that primarily helps with content marketing and research. It provides insights into trending content and helps marketers analyze their social media presence.

"...Simply Measured s new API raises the bar for the entire social analytics market...." Peer review by David Lawson, CEO, NewSci

"...Exceptional customer support and a product that offers immense value to anyone working professionally in content marketing or social media marketing. ...." Peer review by Adam S., CEO, Marketing and Advertising

Alternatives

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Tagboard

Integrations

Few Buzzsumo Integrations

Klipfolio

4.7 5

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Baremetrics

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News

Latest Sprout Social News

Sprout Social Named a Leader in Worldwide Social Marketing Software for Large Enterprises by IDC MarketScape - GlobeNewswire

Sprout Social has been recognized as a leader in social marketing software for large enterprises by IDC MarketScape.

16/12/2024 - source

Sprout Social vs. Buzzsumo: Comparing Best Social Media Marketing Solutions 2025

Overview: Sprout Social and Buzzsumo as Social Media Marketing Category solutions.

Sprout Social and Buzzsumo: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison