Sprout Social and Facebook For Business, An In-Depth Comparison 2024

Comparison Summary

Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Facebook For Business: Facebook-for-business provides marketing tips, best practices, and case studies. Meta for Business offers news and advertising advice to achieve business goals.

Sprout Social and Facebook For Business: Customer Satisfaction Data

Most deployed common Use Cases for Sprout Social and Facebook For Business

Why is Sprout Social and Facebook For Business the best choice for Social Media Management?

Sprout Social and Facebook For Business both enable social media management. Sprout Social is especially useful for scheduling posts across multiple platforms and generating reports. Facebook For Business is ideal for managing paid social campaigns and engaging with followers. Sprout Social offers a wider range of analytics, while Facebook For Business excels in targeted advertising. However, both tools have limitations, such as limited integrations and a lack of robust reporting features.

"...It's great the notifications and the ability to respond directly to social publications within the application...." Peer review by Gary N, Digital Marketing, Marketing and Advertising

"...We do still use a social media management tool for other things like post scheduling, analytics, and community management...." Peer review by Professional in Finance and Accounting

How does Sprout Social and Facebook For Business address your Communication Management Challenges?

Sprout Social and Facebook for Business both enable businesses to schedule and publish social media content. Sprout Social offers more robust features for managing social interactions, including monitoring and responding to comments and messages. Facebook for Business focuses primarily on advertising and promoting products or services through targeted campaigns. However, Facebook for Business also allows businesses to track engagement with their social media posts and monitor comments. Both tools have limitations; Facebook for Business has been reported to experience technical issues, while Sprout Social can be expensive for small businesses.

"...Smart Inbox: this is the best feature I have come across in social monitoring platform...." Peer review by Kelsey M., Marketing & Social Media Specialist, Marketing and Advertising

"...You can create, publish and track ads in Facebook and decide how much to spend or see how much it would cost to reach your intended target audience lists...." Peer review by Natasha Thompson, Mechanical or Industrial Engineering

How can Sprout Social and Facebook For Business optimize your Engagement Management Workflow?

Sprout Social helps manage engagement across multiple social media platforms while Facebook For Business focuses primarily on Facebook engagement. Sprout Social provides tools for analyzing engagement, assigning tasks, and scheduling posts. Facebook For Business offers features for creating marketing campaigns and understanding audience demographics. Both tools have limitations, including a lack of overall engagement rate reporting for Sprout Social and a decline in engagement for Facebook For Business.

"...It's easy to schedule posts on different platforms for different accounts, create reports, keep track of engagement, and more...." Peer review by David N, Freelance Writer and Content Strategist, Marketing and Advertising

"...I was a marketing chair for a group and utilized Facebook heavily to promote events and group meetings and engage with our membership...." Peer review by Katrina W., Education

How efficiently Does Sprout Social and Facebook For Business manage your Content Management?

Sprout Social and Facebook for Business both allow for content scheduling and analytics. Sprout Social provides a more centralized platform for managing multiple social media accounts. Facebook for Business offers a wider reach through its advertising features and targeting options. However, both tools have limitations, such as Facebook's lack of content auditing and Sprout Social's multi-step content scheduling process.

"...The benefits are we can manage all clients social, analytics and social media content posting all in one place...." Peer review by Nichole D, Brand Strategy Director

"...If your business has little to no presence on Facebook, then you can go without Facebook for Business as managing your content there should be relatively painless...." Peer review by Adam Montgomery, Energy Efficiency Consultant, SEMCO