Overview: Sprout Social and Feedly as Social Media Marketing Category solutions.

Sprout Social stands out as a comprehensive tool for social media marketing with robust features in analytics and custom reporting. It's widely adopted by large enterprises and excels in managing multiple social media channels. On the other hand, Feedly is more niche, focusing on content management and curation. It supports thought leadership and is preferred by smaller market segments, particularly in marketing and IT services. Sprout Social’s extensive support options highlight its adaptability for larger operations, while Feedly's simplicity caters to users with less demanding needs.

Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Feedly: Feedly is used to track important topics and trends quickly. Solutions are provided for cybersecurity teams, market intel teams, and curious individuals.

Sprout Social and Feedly: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sprout Social facilitates social media management and analytics, making it ideal for marketing teams needing in-depth insights. read more →

Feedly supports content management and curation, helping users organize and share information effectively. read more →

Business Goals

Sprout Social aims to improve digital presence and brand engagement, aligning with objectives like enhancing customer relationships. read more →

Feedly helps in acquiring customers and establishing thought leadership, useful for businesses looking to grow their market share. read more →

Core Features

Sprout Social offers advanced analytics and custom reporting, enabling detailed performance tracking. read more →

Feedly features include security, privacy, and integration options, streamlined for content sharing and organization. read more →

Vendor Support

Sprout Social provides comprehensive support, including 24/7 assistance, catering to enterprise-level demands. read more →

Feedly offers basic support options, which may suit smaller businesses requiring less complex assistance. read more →

Segments and Industries

Sprout Social is favored by large enterprises and marketing industries, reflecting its capability to handle extensive social media operations. read more →

Feedly is used predominantly in the IT and marketing sectors, appealing to small and niche markets. read more →

Operational Alignment

Sprout Social seamlessly integrates into workflows for large-scale businesses, ensuring effective social media strategies. read more →

Feedly fits well within smaller operations, focusing on efficient content management and user engagement. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprout Social and Feedly

How can Sprout Social and Feedly enhance your Social Media Management process?

Sprout Social and Feedly both help manage social media content. Sprout Social focuses on scheduling posts across multiple platforms, analyzing social media performance, and facilitating team collaboration. Feedly, on the other hand, primarily curates content from various sources for sharing on social media. Sprout Social offers extensive reporting features, while Feedly emphasizes content discovery and aggregation.

"...This is a great social media management tool, especially for agencies looking for more team collaboration, automation, and reporting...." Peer review by Nichole M, Digital Media Director, Marketing and Advertising

"...I really enjoy an easy way to share articles on social media, email, and much more...." Peer review by Cliff T, Java Software Engineer, Information Technology and Services

How can Sprout Social and Feedly enhance your Content Management process?

Sprout Social and Feedly both allow users to manage content. Sprout Social focuses on scheduling and analyzing social media posts, enabling users to track engagement and reach target audiences. Feedly, on the other hand, concentrates on curating content from various sources, allowing users to organize and share interesting articles. Sprout Social offers features for automated posting and analytics, while Feedly excels in content aggregation and sharing. A limitation of Feedly is that it may present irrelevant content, requiring users to manually filter through the results.

"...Social media scheduling, content curation (thank god for the feedly integration) and approvals...." Peer review by Lauren M, Social Media Manager, Information Technology and Services

"...Feedly encourages content sharing within networks of friends, associates and teammates via shared feeds and shared boards...." Peer review

What makes Sprout Social and Feedly ideal for Communication Management?

Sprout Social focuses on managing and scheduling social media posts, while Feedly is designed to aggregate and organize news and blog content. Sprout Social offers features for responding to and monitoring social interactions, while Feedly provides a centralized platform to follow various sources of information. Both tools have limitations, for example, Feedly does not offer direct social media posting functionality.

"...Sprout Social offers everything a social media manager could need to compose, schedule, respond and monitor social interactions...." Peer review by Kelly A., Hospital & Health Care