Sprout Social vs. Lately: Social Media Marketing Solution Comparison 2025

Overview: Sprout Social and Lately as Social Media Marketing Category solutions.

Sprout Social and Lately cater to different scales and needs within the social media marketing domain. Sprout Social suits larger enterprises seeking comprehensive analytics and engagement tools across major platforms. Lately is more streamlined, emphasizing AI capabilities for thought leadership and expanding markets, appealing to smaller enterprises within specific industries. For businesses needing extensive support and integration, Sprout Social offers greater flexibility, while Lately focuses on core social media functionalities with targeted support options.

Sprout Social and Lately: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sprout Social facilitates social media management, comprehensive analytics, and customer engagement, covering everything from scheduling to interaction management. read more →

Lately focuses on foundational social media management and content scheduling, bolstering communication management and basic analytics. read more →

Business Goals

Sprout Social helps improve digital presence, enhance brand engagement, and boost customer relationships while supporting ROI goals. read more →

Lately targets businesses aiming to establish thought leadership and enter new markets while focusing on brand awareness. read more →

Core Features

Sprout Social offers custom reports, AI-powered functions, and seamless data export options, ideal for comprehensive marketing strategies. read more →

Lately provides AI-powered reporting and analytics, with a focus on simple data import/export and integration options. read more →

Vendor Support

Sprout Social offers 24/7 support, alongside chat, email, and phone options, catering to diverse customer support needs. read more →

Lately offers focused support with 24/7 availability to assist users anytime. read more →

User Segments and Industries

Sprout Social serves large enterprises, with significant use among marketing, education, and IT industries. read more →

Lately is utilized by large enterprises within consumer goods and management consulting sectors. read more →

Operational Alignment

Sprout Social integrates well within large-scale enterprises requiring advanced analytics and social media capabilities. read more →

Lately aligns with businesses seeking basic social media tools in niche markets, focusing on thought leadership and market expansion. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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No Data

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprout Social and Lately

What solutions does Sprout Social and Lately provide for Social Media Management?

Sprout Social and Lately both allow users to schedule and publish content across multiple social media platforms. Sprout Social focuses on reporting and analytics, offering detailed insights into social media performance. Lately leverages artificial intelligence (AI) to generate content, automate posting, and analyze social media data. Sprout Social has limitations in that it only offers analytics for specific platforms, while Lately may limit the number of social media accounts managed.

"...The main reason we made the switch to Sprout Social was the reporting...." Peer review by Mike Wolfe, CEO (Chief Executive Officer), WAMenterprises LLC

"...We're able to have one place where both project management, social media content generation, and accountability practices rest in one place...." Peer review by Blake P, Operations

How efficiently Does Sprout Social and Lately manage your Communication Management?

Sprout Social and Lately both help manage social media communication. Sprout Social assists in scheduling, responding to, and monitoring social interactions, while Lately utilizes artificial intelligence to generate social media posts from various content sources. Sprout Social focuses on human management of social media, while Lately emphasizes automated content creation. However, both tools lack the ability to send comments with post approval requests.

"...It's easy to use and accomplishes much of what I need from a social media monitoring product...." Peer review by Mackenzie W., Education

"...A.I. Content Writer generates dozens of pre-tested social posts for HubSpot. ..." Lately Hubspot Integration

What Are the key features of Sprout Social and Lately for Content Management?

Sprout Social and Lately both provide content management features. Sprout Social emphasizes scheduling and tracking content across multiple platforms, while Lately focuses on using AI to create and manage social media content. Sprout Social allows users to target specific audiences, while Lately aims to streamline content generation and marketing efforts.

"...I use a widget on the Chrome browser that allows me to quickly share content and webpages through tweets or google+...." Peer review by Amos Orr, Destination Content Manager, Lake Charles/Southwest Louisiana CVB

"...Lately is an all-in-one marketing dashboard designed to pull together content, project management, analytics and more in one place, at a small-business price...." Peer review

How does Sprout Social and Lately facilitate Social Media Marketing?

Sprout Social and Lately are both tools for social media marketing. Sprout Social offers a range of features for managing and analyzing social media campaigns, making it suitable for smaller and larger teams. Lately focuses on automating content creation and distribution, emphasizing scaling social media marketing programs and reaching a wider audience. Both tools aim to simplify and improve social media marketing efforts.

"...Sprout Social is the best tool of marketing in social networks because it has very good functions to reach the target audience with great success...." Peer review by Cheryl J, Customer Service Agent

"...Here s our review of Lately, the first AI (artificial intelligence) powered social media management tool Lately is here to help you get more value from your social media marketing efforts...." AI Comes to Marketing Management: A Review of Lately

Sprout Social in Action: Unique Use Cases

How does Sprout Social facilitate Engagement Management?

Alternatives

4.57 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Sprout Social vs. Lately: Comparing Best Social Media Marketing Solutions 2025

Overview: Sprout Social and Lately as Social Media Marketing Category solutions.

Sprout Social and Lately: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Sprout Social and Lately

How efficiently Does Sprout Social and Lately manage your Communication Management?

What Are the key features of Sprout Social and Lately for Content Management?

Sprout Social in Action: Unique Use Cases

How does Sprout Social facilitate Engagement Management?

Alternatives

Agorapulse

Buzzsumo

SocialToaster

Spokal

Grammarly

Business Setting

Sprout Social

Lately

Sprout Social vs. Lately: Comparing Best Social Media Marketing Solutions 2025

Overview: Sprout Social and Lately as Social Media Marketing Category solutions.

Sprout Social and Lately: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Sprout Social and Lately

What solutions does Sprout Social and Lately provide for Social Media Management?

How efficiently Does Sprout Social and Lately manage your Communication Management?

What Are the key features of Sprout Social and Lately for Content Management?

How does Sprout Social and Lately facilitate Social Media Marketing?

Sprout Social in Action: Unique Use Cases

How does Sprout Social facilitate Engagement Management?

Alternatives

Agorapulse

Buzzsumo

SocialToaster

Spokal

Grammarly

Business Setting

Sprout Social

Lately

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