Overview: Sprout Social and Lately as Social Media Marketing Category solutions.
Sprout Social and Lately cater to different scales and needs within the social media marketing domain. Sprout Social suits larger enterprises seeking comprehensive analytics and engagement tools across major platforms. Lately is more streamlined, emphasizing AI capabilities for thought leadership and expanding markets, appealing to smaller enterprises within specific industries. For businesses needing extensive support and integration, Sprout Social offers greater flexibility, while Lately focuses on core social media functionalities with targeted support options.
Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.
Lately: Lately uses AI and Neuroscience to transform longform content into impactful social media posts. Brand dialects and nuances are learned for tailored marketing.
Sprout Social and Lately: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Sprout Social facilitates social media management, comprehensive analytics, and customer engagement, covering everything from scheduling to interaction management. read more →
Lately focuses on foundational social media management and content scheduling, bolstering communication management and basic analytics. read more →
Business Goals
Sprout Social helps improve digital presence, enhance brand engagement, and boost customer relationships while supporting ROI goals. read more →
Lately targets businesses aiming to establish thought leadership and enter new markets while focusing on brand awareness. read more →
Core Features
Sprout Social offers custom reports, AI-powered functions, and seamless data export options, ideal for comprehensive marketing strategies. read more →
Lately provides AI-powered reporting and analytics, with a focus on simple data import/export and integration options. read more →
Vendor Support
Sprout Social offers 24/7 support, alongside chat, email, and phone options, catering to diverse customer support needs. read more →
Lately offers focused support with 24/7 availability to assist users anytime. read more →
User Segments and Industries
Sprout Social serves large enterprises, with significant use among marketing, education, and IT industries. read more →
Lately is utilized by large enterprises within consumer goods and management consulting sectors. read more →
Operational Alignment
Sprout Social integrates well within large-scale enterprises requiring advanced analytics and social media capabilities. read more →
Lately aligns with businesses seeking basic social media tools in niche markets, focusing on thought leadership and market expansion. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Most deployed common Use Cases for Sprout Social and Lately
How does Sprout Social and Lately facilitate Communication Management?
What benefits does Sprout Social and Lately offer for Content Management?
Sprout Social in Action: Unique Use Cases
Why is Sprout Social the best choice for Engagement Management?
Alternatives
News
Latest Sprout Social News
Sprout Social Recognized by Built In as a Best Place to Work for the Sixth Consecutive Year - GlobeNewswire
Sprout Social has been named a Best Place to Work by Built In for the sixth year in a row.
How does Sprout Social and Lately facilitate Social Media Management?