Overview: Sprout Social and Lately as Social Media Marketing Category solutions.
Sprout Social and Lately cater to different scales and needs within the social media marketing domain. Sprout Social suits larger enterprises seeking comprehensive analytics and engagement tools across major platforms. Lately is more streamlined, emphasizing AI capabilities for thought leadership and expanding markets, appealing to smaller enterprises within specific industries. For businesses needing extensive support and integration, Sprout Social offers greater flexibility, while Lately focuses on core social media functionalities with targeted support options.
Sprout Social and Lately: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Sprout Social facilitates social media management, comprehensive analytics, and customer engagement, covering everything from scheduling to interaction management.
Lately focuses on foundational social media management and content scheduling, bolstering communication management and basic analytics.
Business Goals
Sprout Social helps improve digital presence, enhance brand engagement, and boost customer relationships while supporting ROI goals.
Lately targets businesses aiming to establish thought leadership and enter new markets while focusing on brand awareness.
Core Features
Sprout Social offers custom reports, AI-powered functions, and seamless data export options, ideal for comprehensive marketing strategies.
Lately provides AI-powered reporting and analytics, with a focus on simple data import/export and integration options.
Vendor Support
Sprout Social offers 24/7 support, alongside chat, email, and phone options, catering to diverse customer support needs.
Lately offers focused support with 24/7 availability to assist users anytime.
User Segments and Industries
Sprout Social serves large enterprises, with significant use among marketing, education, and IT industries.
Lately is utilized by large enterprises within consumer goods and management consulting sectors.
Operational Alignment
Sprout Social integrates well within large-scale enterprises requiring advanced analytics and social media capabilities.
Lately aligns with businesses seeking basic social media tools in niche markets, focusing on thought leadership and market expansion.
Applying your context and needs changes the table
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
