Sprout Social and Lately, An In-Depth Comparison 2024

Comparison Summary

Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Lately: Lately uses AI and Neuroscience to transform longform content into impactful social media posts. Brand dialects and nuances are learned for tailored marketing.

Sprout Social and Lately: Customer Satisfaction Data

Most deployed common Use Cases for Sprout Social and Lately

What makes Sprout Social and Lately ideal for Social Media Management?

Sprout Social and Lately both allow users to schedule and publish content across multiple social media platforms. Sprout Social focuses on reporting and analytics, offering detailed insights into social media performance. Lately leverages artificial intelligence (AI) to generate content, automate posting, and analyze social media data. Sprout Social has limitations in that it only offers analytics for specific platforms, while Lately may limit the number of social media accounts managed.

"...I was able to manage several different social profiles in one, easy to use interface...." Peer review by Thane Clark, Marketing Coordinator, Centriq Training

"...We're able to have one place where both project management, social media content generation, and accountability practices rest in one place...." Peer review by Blake P, Operations

How can Sprout Social and Lately optimize your Communication Management Workflow?

Sprout Social and Lately both help manage social media communication. Sprout Social assists in scheduling, responding to, and monitoring social interactions, while Lately utilizes artificial intelligence to generate social media posts from various content sources. Sprout Social focuses on human management of social media, while Lately emphasizes automated content creation. However, both tools lack the ability to send comments with post approval requests.

"...The platforms publishing and scheduling tools make distributing content across all of our social channels seamless...." Peer review by Tom H, Mobile & Social Marketing Manager, EMEA, Consumer Services

"...Parent Accounts wrangle together social media scheduling, publishing, tasks, analytics and more across all your brand, location or employee channels. ..." Easily Manage Parent Child Social Media Accounts with Lately AI

What benefits does Sprout Social and Lately offer for Content Management?

Sprout Social and Lately both provide content management features. Sprout Social emphasizes scheduling and tracking content across multiple platforms, while Lately focuses on using AI to create and manage social media content. Sprout Social allows users to target specific audiences, while Lately aims to streamline content generation and marketing efforts.

"...It allows us to manage our social content in a quick and easy way...." Peer review by Mckenzie Masters, Intern, in.Mode Marketing

"...Content Management and Marketing...." Peer review by Kami G

How does Sprout Social and Lately address your Social Media Marketing Challenges?

Sprout Social and Lately are both tools for social media marketing. Sprout Social offers a range of features for managing and analyzing social media campaigns, making it suitable for smaller and larger teams. Lately focuses on automating content creation and distribution, emphasizing scaling social media marketing programs and reaching a wider audience. Both tools aim to simplify and improve social media marketing efforts.

"...Definitely a thought leader in the social marketing space...." Peer review by Jessica L., Computer Software

"...Here s our review of Lately, the first AI (artificial intelligence) powered social media management tool Lately is here to help you get more value from your social media marketing efforts...." AI Comes to Marketing Management: A Review of Lately