Overview: Sprout Social and Oktopost as Social Media Marketing Category solutions.

Sprout Social and Oktopost are both prominent players in the Social Media Marketing space, yet they serve different user needs and scales. Sprout Social is more suited for large enterprises, offering extensive social media management and analytics capabilities. In contrast, Oktopost primarily targets enterprise clients and focuses on advocacy management and thought leadership. Both offer robust integration options, but Sprout Social's broader feature set suits larger operations, while Oktopost's efficiency benefits niche markets.

Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Oktopost: Oktopost is a B2B social engagement suite aiding data-driven organizations in achieving marketing goals. A demo can be booked to explore its features.

Sprout Social and Oktopost: Best Use cases based on the customer satisfaction data

Key Activities Supported

Sprout Social facilitates robust social media management and analytics, focusing on scheduling, publishing, and engaging on various platforms. read more →

Oktopost supports content and advocacy management, focusing on engagement and publishing within social media channels. read more →

Business Goals Facilitated

Sprout Social aims to improve digital presence, brand engagement, and customer relationships, catering to businesses that prioritize ROI and brand awareness. read more →

Oktopost helps businesses improve ROI, grow market share, and establish thought leadership, appealing to those focused on audience acquisition. read more →

Core Features

Sprout Social offers advanced analytics, custom reports, and comprehensive data import/export capabilities alongside AI-driven insights. read more →

Oktopost provides analytics, custom reports, and seamless integration, with a strong focus on security and privacy features. read more →

Vendor Support Preferences

Sprout Social offers 24/7 support through multiple channels including chat, email, and phone, aligning with its comprehensive use. read more →

Oktopost includes 24/7 support but with limited emphasis on chat and email options, reflecting its more targeted audience needs. read more →

User Segments and Industries

Sprout Social is predominantly used by large enterprises and marketing firms, highlighting its suitability for high-scale operations. read more →

Oktopost caters to enterprises in the tech and software industries, emphasizing its niche prowess in these domains. read more →

Operational Alignment

Sprout Social smoothly integrates into workflows of large organizations, designed for comprehensive social media orchestration. read more →

Oktopost fits well within enterprise environments, focusing on streamlining advocacy and engagement processes. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprout Social and Oktopost

Why is Sprout Social and Oktopost the best choice for Social Media Management?

Sprout Social and Oktopost both assist in managing social media content and offer features for scheduling posts across multiple platforms. Sprout Social excels in providing detailed reporting and analytics, while Oktopost focuses on campaign-based management and employee advocacy features. Sprout Social offers a user-friendly interface, while Oktopost is more suitable for B2B marketing. A limitation of both tools is that they may not offer comprehensive integrations with all social media platforms.

"...Sprout Social allowed me to effectively and efficiently create and publish multiple posts on multiple social touch-points...." Peer review by Michael Cousineau, Social Strategist, Team Detroit

"...it is one of the simplest, user friendly and best social media campaigns managers...." Peer review by Silvio B, Software consultant

How does Sprout Social and Oktopost address your Communication Management Challenges?

Sprout Social and Oktopost both allow users to schedule social media posts in advance. Sprout Social focuses on organizing and managing social profiles and networks, while Oktopost emphasizes tracking from social post to lead conversion. Sprout Social offers a comprehensive social media monitoring platform, including features for composing, scheduling, and responding to social interactions. Oktopost focuses on the unique needs of B2B marketers, offering features such as campaign tracking and lead conversion. However, both platforms have limitations. For example, Sprout Social does not allow sending comments with approval requests, and Oktopost restricts posting options on LinkedIn.

"...This tool has been a great addition to our agency's social media monitoring and listening...." Peer review by Carly V., Content Specialist, Marketing and Advertising

"...Social monitoring...." Peer review by Account Manager in Marketing

Why is Sprout Social and Oktopost the best choice for Engagement Management?

Sprout Social and Oktopost both aid in managing social media engagement. Sprout Social provides comprehensive analytics tools for tracking engagement across multiple platforms. Oktopost focuses on team collaboration, enabling employees to share content and increase reach. While Sprout Social offers greater flexibility with analytics and scheduling, Oktopost's integration with other business tools may be more appealing to some. Both tools have limitations, such as a lack of advanced engagement data in Oktopost and limited responsiveness from Sprout Social's customer service team.

"...The problem Sprout social helps to resolve is centralizing our community engagement and response, and tracking those engagements over time...." Peer review by Stephany S.

"...Engaging the social army within my organization has been great!..." Peer review by Brittany M., Internet

How can Sprout Social and Oktopost optimize your Content Management Workflow?

Sprout Social and Oktopost both enable users to schedule content and track analytics. Sprout Social provides advanced features for managing social media accounts across multiple platforms, including automated publishing and analytics tracking. Oktopost focuses on employee advocacy and content curation, allowing users to easily share content with their team members and track the impact of employee social media sharing. However, neither tool offers automatic optimization for posting times on various social networks.

"...It also allows you to schedule out content and create a more strategic social campaign...." Peer review by Laura H., Marketing and Advertising

"...My team consistently uses this function to have messages scheduled throughout the week, which in turn, works very well for our clients who depend on us for message and content promotion...." Peer review by Mark Chiles, Oil & Energy