Sprout Social and Planoly, An In-Depth Comparison 2024

Comparison Summary

Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Planoly: Planoly enables businesses to manage and schedule Instagram posts, creating cohesive feeds and improving social presence. Features include content planning for multiple platforms and transforming social content into storefronts.

Sprout Social and Planoly: Customer Satisfaction Data

Most deployed common Use Cases for Sprout Social and Planoly

How efficiently Does Sprout Social and Planoly manage your Social Media Management?

Sprout Social provides detailed analytics and reporting on social media performance, while Planoly focuses on scheduling and visual planning of posts. Both tools enable users to schedule posts across multiple social media platforms, but Sprout Social offers a broader range of features, including social engagement tools. Sprout Social also provides insights into engagement by post type, which Planoly does not. A limitation of Sprout Social is that its features can be expensive compared to other tools.

"...Ease of social engagement is the easiest, I think, of all of the social media cross-platform management systems...." Peer review by Annesa L Lacey, Founder & CEO, @.l.interpretations

"...I get to visually plan out my social media posts by dragging and dropping...." Peer review by Emiley I, Sales Associate / Photographer

What Are the key features of Sprout Social and Planoly for Communication Management?

Sprout Social and Planoly both assist in scheduling social media posts. Sprout Social provides more comprehensive features, including social media monitoring and management, while Planoly focuses on visual planning and scheduling, particularly for Instagram. Both tools offer automatic and manual publishing options. However, Planoly lacks the ability to schedule story posts, a feature that is available on Facebook's own publisher.

"...Sprout gave us the ability to easily draft and schedule social posts across three continents...." Peer review by Caitlin B, Content Writer and Social Media Manager, Marketing and Advertising

"...Planoly helps us schedule social media posts approximately 14x weekly...." Peer review by Administrator

How can Sprout Social and Planoly enhance your Content Management process?

Sprout Social and Planoly both offer content management features. Sprout Social allows users to target specific audiences and schedule content across multiple platforms. Planoly provides visual content management for Instagram with automatic posting capabilities. Planoly's limitations include occasional posting failures without notification.

"...If your social team is very small, this product is great for time and content management...." Peer review by Administrator

"...Plus, it will post for me even during my non-work hours, so I don't have to worry about working overtime just to publish content when our followers will see it...." Peer review by Jessie P, Manager

Why is Sprout Social and Planoly the best choice for Engagement Management?

Sprout Social and Planoly both offer engagement management features, including scheduling posts and responding to comments. Sprout Social provides more comprehensive engagement analysis tools, while Planoly focuses on engagement metrics specific to Pinterest. Sprout Social's features are more robust, but Planoly's user interface is simpler and less expensive. Planoly is limited in that it does not allow users to engage with posts from others.

"...Sprout Social allows us to both listen and engage in the conversations most important to our business...." Peer review by Ray H, Marketing Director

"...I also love that you can respond to comments and engage with your followers/commenters etc...." Peer review by Laine W, Manager

Why is Sprout Social and Planoly the best choice for Social Media Marketing?

Sprout Social and Planoly both streamline social media marketing efforts. Sprout Social offers a wide range of features, including analytics, customer service, and content management, making it a versatile tool for social media marketing teams. Planoly focuses specifically on Instagram, providing tools to plan and optimize content for a visually appealing feed. While Sprout Social is more expensive, it offers a comprehensive solution for various social media platforms, while Planoly provides a more affordable option for businesses that prioritize Instagram marketing. Sprout Social's limitations include a higher price point and the need for multiple user accounts for effective use.

"...Sprout makes life so much easier for social media marketers...." Peer review by Emily A, Digital Media Specialist, Marketing and Advertising

"...As an official Instagram and Pinterest Partner, PLANOLY continues to pave the way for businesses of all sizes to carry out their social marketing strategies seamlessly and effortlessly...." Planoly: Visually plan, manage, and schedule your Instagram posts