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SundaySky vs mParticle Analytics (formerly Indicative): 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of SundaySky vs. mParticle Analytics (formerly Indicative) is based on a specific set of business needs and context. The comparison uses 597 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SundaySky and mParticle Analytics (formerly Indicative)

SundaySky, and mParticle Analytics (formerly Indicative) belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SundaySky covers Loyalty Management, Engagement Management with Video, Personalized Marketing with Video, Customer Feedback Management with Promotions, etc.

mParticle Analytics (formerly Indicative) focuses on Engagement Management, Product Marketing, Products & Pricelist Management, Segmentation And Targeting with Offline, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SundaySky

Focus area

Software Failure Risk

  • medium

logo mParticle Analytics (formerly Indicative)

Focus area

Software Failure Risk

  • medium

About

SundaySky: The Personalized Video Marketing Cloud

Product Analytics for Data-Driven Teams

Financials

SERIES D

SEED

Business Need

Total Processes
(we found evidences for)

22

29

Total Goals
(we found evidences for)

6

4

Top Processes

Evidences indicate better relative satisfaction


loyalty management

customise loyalty program

create engagement based loyalty


engagement management

engaging and following up



customer feedback management

measuring net promoter score


personalized marketing



training & onboarding


lifetime value management



lead qualification

lead qualification: technographic


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Enter new markets internationally or locally

  • See 3 more
  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Manage risk

  • See 1 more

Top Channels

Channels Used

  • e-mail

  • offline

  • trade shows

  • mobile

  • website

  • mobile app

  • See 3 more
  • e-mail

  • offline

  • trade shows

  • mobile

  • website

  • mobile app

  • See 3 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

No Data

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting