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Taboola vs Branch linking platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Taboola vs. Branch linking platform is based on a specific set of business needs and context. The comparison uses 5746 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Taboola and Branch linking platform

Taboola, Outbrain, Ceros, etc., belong to a category of solutions that help Content Marketing, whereas Branch linking platform, Leanplum, MoEngage, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Taboola covers Advertisement with Website, Communication Management with Website, Engagement Management with Website, Content Management with Promotions, etc.

Branch linking platform focuses on Engagement Management with Mobile, Advertisement with Mobile, Content Management with Social Media, Training & Onboarding, etc.

"The account management team has great expertise and is very meticulous regarding the operation and data of their formats. And always giving us a proposal for improvement in terms of our revenue... " - Priscila Pipman

"Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board. Not only has Branch driven a large percentage of our installs, B...ranch has also enabled us to provide smooth user experiences across all of these channels to delight and retain users—all while saving us well over 20x the amount of development time it would’ve taken us to build these features in-house. " - Alex Macintosh

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Taboola

Focus area

Taboola is better than Branch linking platform for

Software Failure Risk

  • medium

logo Branch linking platform

Focus area

Branch linking platform is better than Taboola for

Software Failure Risk

  • medium

About

Content Discovery and Native Advertising

Mobile linking platform, with solutions that unify user experience and mobile measurement

Age

2007

2014

Financials

PRIVATE

SERIES F

Business Need

Total Processes
(we found evidences for)

81

69

Total Goals
(we found evidences for)

17

16

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


content publishing

searching for content


generation of new leads


campaign management

campaign monitoring

campaign analytics


social media marketing



social media management

scheduling post to social media

engaging on social media

social media analytics


competitive intelligence


sales document management

proposal & quote management


loyalty management

identify target customers


account management


conversion management






training & onboarding



helpdesk management



lead qualification

lead qualification: technographic





referral management



knowledge management


personalized marketing


sales incentive management



segmentation and targeting


contact list management


workflow management


products & pricelist management


lifetime value management


rating and review management





touchpoint management




calendar management


promotion management


attribution management


Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Launch new products

  • Improve internal communications

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more
  • Improve internal communications

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Increase customer life time value

  • Acquire customers

  • Scale best practices

  • Improve efficiency

  • Improve brand engagement

  • Grow market share

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve consistency

  • Improve visibility

  • Launch new products

  • See 13 more

Top Channels

Channels Used

  • mobile

  • e-mail

  • social media

  • mobile app

  • website

  • Facebook

  • display advertisement

  • offline

  • chat

  • promotions

  • point of sale

  • review sites

  • user generated content

  • Yelp

  • Snapchat

  • Pinterest

  • blogs

  • mobile ads

  • Instagram

  • video

  • on premises

  • text SMS

  • phone calls

  • LinkedIn

  • coupons

  • events

  • trade shows

  • mass media

  • television

  • eBay

  • Amazon

  • Doubleclick

  • radio

  • Twitter

  • Slack

  • See 32 more
  • mobile

  • e-mail

  • social media

  • mobile app

  • website

  • Facebook

  • display advertisement

  • offline

  • chat

  • promotions

  • point of sale

  • review sites

  • user generated content

  • Yelp

  • Snapchat

  • Pinterest

  • blogs

  • mobile ads

  • Instagram

  • video

  • on premises

  • text SMS

  • phone calls

  • LinkedIn

  • coupons

  • events

  • trade shows

  • mass media

  • television

  • eBay

  • Amazon

  • Doubleclick

  • radio

  • Twitter

  • Slack

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting