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Taboola vs Movable Ink: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Taboola vs. Movable Ink is based on a specific set of business needs and context. The comparison uses 3964 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Taboola and Movable Ink

Taboola, Movable Ink, Outbrain, Ceros, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Taboola covers Advertisement with Website, Communication Management with Website, Engagement Management with Website, Content Management with Promotions, etc.

Movable Ink focuses on Engagement Management with E-Mail, Digital Marketing with E-Mail, Loyalty Management with E-Mail, Content Management with Mobile, etc.

"We’ve been able to find both a high-quality blog audience and potential health insurance customers working with Taboola. Their optimization tools and scale across the open web have allowed us to achieve our goals. " - Beatriz Lázaro

"Our biggest success factor wasn’t more sales, or higher engagement. It was time and money saved. " - Schibsted

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Taboola

Focus area

Software Failure Risk

  • medium

logo Movable Ink

Focus area

Movable Ink is better than Taboola for

Software Failure Risk

  • low

About

Content Discovery and Native Advertising

Digital Marketing Visual Experience Platform | Movable Ink

Age

2007

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

81

67

Total Goals
(we found evidences for)

17

17

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


content publishing

searching for content


generation of new leads


campaign management

campaign monitoring

campaign analytics


social media marketing



social media management

scheduling post to social media

engaging on social media


competitive intelligence


sales document management

proposal & quote management


loyalty management

identify target customers


account management


conversion management






training & onboarding



helpdesk management



lead qualification

lead qualification: technographic





referral management



knowledge management


personalized marketing



segmentation and targeting



workflow management


products & pricelist management


lifetime value management



database marketing



promotion management


Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Launch new products

  • Improve internal communications

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more
  • Increase sales & revenue

  • Acquire customers

  • Improve ROI

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Enhance customer relationships

  • Grow market share

  • Scale best practices

  • Increase customer life time value

  • Launch new products

  • Build brand awareness

  • Improve efficiency

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • Improve visibility

  • Improve digital and social presence

  • See 14 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • social media

  • mobile app

  • promotions

  • website

  • newsletter

  • offline

  • omnichannel

  • user generated content

  • blogs

  • on premises

  • display advertisement

  • video

  • review sites

  • print media

  • Facebook

  • magazine

  • eBay

  • Amazon

  • games

  • chat

  • coupons

  • newspaper

  • events

  • trade shows

  • text SMS

  • phone calls

  • Instagram

  • point of sale

  • Whatsapp

  • Twitter

  • See 29 more
  • e-mail

  • mobile

  • social media

  • mobile app

  • promotions

  • website

  • newsletter

  • offline

  • omnichannel

  • user generated content

  • blogs

  • on premises

  • display advertisement

  • video

  • review sites

  • print media

  • Facebook

  • magazine

  • eBay

  • Amazon

  • games

  • chat

  • coupons

  • newspaper

  • events

  • trade shows

  • text SMS

  • phone calls

  • Instagram

  • point of sale

  • Whatsapp

  • Twitter

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting