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Tailwind vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Tailwind vs. HubSpot is based on a specific set of business needs and context. The comparison uses 119400 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Tailwind and HubSpot

Tailwind, ContentStudio, Later Platform, etc., belong to a category of solutions that help Social Media Marketing, whereas HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Tailwind covers Social Media Management with Social Media, Content Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"I’m the type of person where I like to batch every thing. I feel like that’s the best use of my energy. So, the ability to get so much done and get so far ahead, to me, that was the best selling point. " - Nadalie Bardo

"I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. " - Leah Lawrence

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Tailwind

Focus area

Software Failure Risk

  • medium

logo HubSpot

Focus area

HubSpot is better than Tailwind for

Software Failure Risk

  • medium

About

Tailwind: Pinterest & Instagram Scheduler, Analytics & Marketing Tool

Marketing Automation Software for inbound marketing and sales

Age

2012

2006

Financials

SEED

IPO

Business Need

Total Processes
(we found evidences for)

77

161

Total Goals
(we found evidences for)

11

23

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media

social media analytics

managing social media account

monitoring social media


searching for content


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


social media marketing






generation of new leads





training & onboarding


referral management


follower management


sales document management

proposal & quote management






customer feedback management



lifetime value management


billing and invoice management







competitive intelligence



personalized marketing



knowledge management


subscription management


products & pricelist management



business development


conversion management


courses & assessment

create learning path



relationship management


touchpoint management


channel management


community marketing


influencer marketing


segmentation and targeting





rating and review management


contact list management


community building


lead qualification: technographic


sales call management





identify target customers


customise loyalty program


create engagement based loyalty


identify target customers

customise loyalty program

create engagement based loyalty



performance management


promotion management



pipeline management




discount management


trade show marketing




database marketing




international marketing




sales review & feedback



revenue cycle management


relationship marketing


calendar management



advocacy management



distribution management


customer case management



conference call management



reputation management





category management


opportunity management




sales incentive management



motivation management


influencer management



membership management


sales quota management


Top Goals

Goals Achieved

  • Acquire customers

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve efficiency

  • See 8 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

high

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medium

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Business Setting