cuspera logo CUSPERA

Talkwalker Analytics vs Hubspot Marketing Hub: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Talkwalker Analytics vs. Hubspot Marketing Hub is based on a specific set of business needs and context. The comparison uses 22314 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Talkwalker Analytics and Hubspot Marketing Hub

Talkwalker Analytics, Hubspot Marketing Hub, Khoros Marketing, NetBase Quid, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Talkwalker Analytics covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Competitive Intelligence, etc.

Hubspot Marketing Hub focuses on Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

"All brands have suffered from the pandemic. But there's still a huge opportunity to recover. " - Bruce Hoang

"The tech stack HubSpot provides has had massive impacts to our productivity and ongoing improvements to our marketing and sales processes. " - Mattew Wellschlager

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Talkwalker Analytics

Focus area

Talkwalker Analytics is better than Hubspot Marketing Hub for

Software Failure Risk

  • low

logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Talkwalker Analytics for

Software Failure Risk

  • medium

About

Talkwalker: The #1 Social Media Analytics & Monitoring Platform

Marketing Software for Small Businesses. Inbound Marketing.

Age

2009

2006

Financials

M&A

IPO

Business Need

Total Processes
(we found evidences for)

74

119

Total Goals
(we found evidences for)

14

17

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


competitive intelligence




influencer marketing


searching for content

content publishing


sales call management

call transcription


social media marketing


campaign monitoring



reputation management


workflow management




products & pricelist management




training & onboarding






generation of new leads


sales document management

contract management

proposal & quote management


touchpoint management


conference call management


account management


channel management



rating and review management


contact list management



conversion management


lead qualification

lead qualification: technographic


lifetime value management


customer feedback management


loyalty management

identify target customers

customise loyalty program


relationship management



follower management


performance management


community building


international marketing



segmentation and targeting







knowledge management



personalized marketing




trade show marketing


outbound marketing


business development



database marketing


promotion management



discount management







create learning path


courses & assessment

create learning path




pipeline management



community marketing


sales review & feedback


revenue cycle management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Improve ROI

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Grow market share

  • Manage risk

  • Establish thought leadership

  • Increase customer life time value

  • See 11 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • point of sale

  • chat

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • print media

  • magazine

  • omnichannel

  • See 30 more
  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • point of sale

  • chat

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • print media

  • magazine

  • omnichannel

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting