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The Trade Desk vs Voluum: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of The Trade Desk vs. Voluum is based on a specific set of business needs and context. The comparison uses 1617 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing The Trade Desk and Voluum

The Trade Desk belong to a category of solutions that help Cross Channel Advertising, whereas Voluum belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

The Trade Desk covers Advertisement, Media Buying, Communication Management with Social Media, Campaign Management, etc.

Voluum focuses on Advertisement, Campaign Management, Communication Management, Media Buying with Display Advertisement, etc.

"Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. " - Emily F

"I have used Voluum since it was in BETA in 2014. Their GUI is the best as well as the Mobile App. It's my go to tracker for performance campaigns. " - Servando Silva

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo The Trade Desk

Focus area

Software Failure Risk

  • medium

logo Voluum

Focus area

Voluum is better than The Trade Desk for

Software Failure Risk

  • low

About

The Trade Desk | A clearer view of digital advertisin

Voluum Affiliate Tracker

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

32

44

Total Goals
(we found evidences for)

9

8

Top Processes

Evidences indicate better relative satisfaction




communication management

sending & publishing communications

tracking & monitoring communications


campaign management



social media management

social media analytics

monitoring social media


engagement management

engaging and following up



training & onboarding


lead qualification

lead qualification: technographic



sales document management

contract management



Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Improve efficiency

  • Build brand awareness

  • Enhance customer relationships

  • Grow market share

  • Increase sales & revenue

  • See 6 more
  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • See 5 more

Top Channels

Channels Used

  • mobile

  • user generated content

  • blogs

  • social media

  • website

  • mobile app

  • e-mail

  • promotions

  • display advertisement

  • video

  • Facebook

  • coupons

  • games

  • mass media

  • television

  • chat

  • Facebook page

  • offline

  • point of sale

  • See 16 more
  • mobile

  • user generated content

  • blogs

  • social media

  • website

  • mobile app

  • e-mail

  • promotions

  • display advertisement

  • video

  • Facebook

  • coupons

  • games

  • mass media

  • television

  • chat

  • Facebook page

  • offline

  • point of sale

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting