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Toluna Start vs Thematic: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Toluna Start vs. Thematic is based on a specific set of business needs and context. The comparison uses 2218 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Toluna Start and Thematic

Toluna Start, Thematic, Alida, SurveyLegend, etc., belong to a category of solutions that help Customer Feedback Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Toluna Start covers Engaging Conversational Surveys, Collecting Feedback with Social Media, Social Media Management, Market Research, etc.

Thematic focuses on Customer Feedback Management, Engagement Management with Chat, Helpdesk Management with Phone Calls, Market Research, etc.

"Partnering with Toluna has helped us to gain quickly, deeper and more actionable, people-centric insights on behavior and buying preferences. This capability is helping us make more informed decisions across our brands in multiple countries and cate...gories. " - Colgate-Palmolive

"Their layered approach is particularly flexible and has provided the ability to tune and customize the output to meet business needs. " - Brian Potter

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Toluna Start

Focus area

Software Failure Risk

  • medium

logo Thematic

Focus area

Software Failure Risk

  • low

About

End-to-End Consumer Intelligence Platform to conduct quantitative and qualitative research

Feedback Analysis Platform to Unlock the value of product

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

47

37

Total Goals
(we found evidences for)

8

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


customer feedback management

measuring customer satisfaction

measuring net promoter score


social media management

social media analytics

engaging on social media




content management



helpdesk management




segmentation and targeting


campaign management


loyalty management

identify target customers

customise loyalty program


communication management



products & pricelist management



business development



training & onboarding


lead qualification

lead qualification: technographic



competitive intelligence


sales incentive management


generation of new leads


rating and review management


sales review & feedback


workflow management


knowledge management


lifetime value management


Top Goals

Goals Achieved

  • Build brand awareness

  • Enhance customer relationships

  • Grow market share

  • Acquire customers

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Improve efficiency

  • See 5 more
  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Improve brand engagement

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Improve consistency

  • Improve efficiency

  • Improve digital and social presence

  • See 8 more

Top Channels

Channels Used

  • phone calls

  • chat

  • social media

  • promotions

  • offline

  • point of sale

  • LinkedIn

  • e-mail

  • user generated content

  • blogs

  • mobile

  • trade shows

  • mobile app

  • website

  • on premises

  • See 12 more
  • phone calls

  • chat

  • social media

  • promotions

  • offline

  • point of sale

  • LinkedIn

  • e-mail

  • user generated content

  • blogs

  • mobile

  • trade shows

  • mobile app

  • website

  • on premises

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting