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Tubular vs Oracle DMP: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Tubular vs. Oracle DMP is based on a specific set of business needs and context. The comparison uses 816 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Tubular and Oracle DMP

Tubular, Oracle DMP, Lotame, Altair Monarch, etc., belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Tubular covers Social Media Management with Social Media, Engagement Management with Video, Communication Management with Video, Advertisement with Mass Media, etc.

Oracle DMP focuses on Campaign Management with Offline, Communication Management with Website, Advertisement with Website, Segmentation And Targeting, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Tubular

Focus area

Tubular is better than Oracle DMP for

Software Failure Risk

  • medium

logo Oracle DMP

Focus area

Software Failure Risk

  • medium

About

Tubular | The Leading Measurement and Analytics Solution for Social Video

Oracle DMP | Driving Insights and Scale Across the Digital Ecosystem.

Age

1977

Financials

SERIES C

IPO

Business Need

Total Processes
(we found evidences for)

49

26

Total Goals
(we found evidences for)

8

6

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics


communication management

sending & publishing communications


engagement management

engaging and following up



competitive intelligence





content management


workflow management


generation of new leads


sales call management




social media marketing


business development


sales document management

proposal & quote management


loyalty management

identify target customers


lead qualification



campaign management


relationship management


contact list management


segmentation and targeting



personalized marketing


account management



touchpoint management



Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • See 5 more
  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve stakeholder relations

  • Scale best practices

  • See 3 more

Top Channels

Channels Used

  • mobile

  • offline

  • social media

  • promotions

  • website

  • display advertisement

  • Doubleclick

  • point of sale

  • mass media

  • television

  • e-mail

  • See 8 more
  • mobile

  • offline

  • social media

  • promotions

  • website

  • display advertisement

  • Doubleclick

  • point of sale

  • mass media

  • television

  • e-mail

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

No Data

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medium

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Business Setting