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Twilio SendGrid vs Litmus: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Twilio SendGrid vs. Litmus is based on a specific set of business needs and context. The comparison uses 6367 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Twilio SendGrid and Litmus

Twilio SendGrid, Litmus, Elastic Email, Email on Acid, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Twilio SendGrid covers Communication Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, Contact List Management with E-Mail, etc.

Litmus focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Collaboration with E-Mail, etc.

"Twilio's cloud model and flexibility also allows us to constantly improve the customer experience without long lead times. " - Scott Post

"Litmus has saved us from sending broken emails many times. We just recently had a rendering issue with a key call-to-action for a big campaign. Without Litmus, we wouldn't have caught the error and would have sent a broken email to millions of subsc...ribers. Litmus is a must for every email marketer. If you don't use it, you won't know what you're sending. It's a necessity, not an option. " - Audra Evans

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Twilio SendGrid

Focus area

Twilio SendGrid is better than Litmus for

Software Failure Risk

  • low

logo Litmus

Focus area

Litmus is better than Twilio SendGrid for

Software Failure Risk

  • medium

About

Twilio SendGrid | Send and deliver transactional and marketing emails ...

Litmus: Email Marketing, Email Design & Email Testing Tools

Age

2008

Financials

IPO

SERIES A

Business Need

Total Processes
(we found evidences for)

52

98

Total Goals
(we found evidences for)

9

19

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


campaign analytics

campaign monitoring


engagement management

engaging and following up


contact list management

creating contact list



training & onboarding


helpdesk management


products & pricelist management




social media management

social media analytics



generation of new leads


segmentation and targeting


workflow management


customer feedback management

measuring net promoter score


content management

content publishing





reputation management



sales document management

contract management


trade show marketing


outbound marketing


loyalty management




competitive intelligence


sales review & feedback



rating and review management



account management


lifetime value management





lead qualification: technographic


lead qualification

lead qualification: technographic




customer case management



knowledge management


personalized marketing




Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Improve ROI

  • Establish thought leadership

  • Build brand awareness

  • See 6 more
  • Improve ROI

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Improve efficiency

  • Enhance customer relationships

  • Launch new products

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Increase sales & revenue

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Establish thought leadership

  • Improve internal communications

  • Improve consistency

  • Improve visibility

  • Increase average basket value

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • social media

  • user generated content

  • blogs

  • newsletter

  • mobile

  • offline

  • promotions

  • website

  • chat

  • Slack

  • trade shows

  • phone calls

  • Instagram

  • events

  • mobile app

  • video

  • Twitter

  • games

  • point of sale

  • on premises

  • causes and charity

  • coupons

  • mass media

  • television

  • support groups

  • Pinterest

  • Facebook

  • display advertisement

  • print media

  • magazine

  • See 28 more
  • e-mail

  • social media

  • user generated content

  • blogs

  • newsletter

  • mobile

  • offline

  • promotions

  • website

  • chat

  • Slack

  • trade shows

  • phone calls

  • Instagram

  • events

  • mobile app

  • video

  • Twitter

  • games

  • point of sale

  • on premises

  • causes and charity

  • coupons

  • mass media

  • television

  • support groups

  • Pinterest

  • Facebook

  • display advertisement

  • print media

  • magazine

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting