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Upland adestra vs Mapp Engage: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Upland adestra low Failure Risk for Mapp Engage low
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Comparison Summary

This comparison report of Upland adestra vs. Mapp Engage is based on a specific set of business needs and context. The comparison uses 1526 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Upland adestra and Mapp Engage

Upland adestra, Mapp Engage, ActiveTrail, Delivra, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Upland adestra covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.

Mapp Engage focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Analytics, Forecasting, etc.

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton

"Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the ...latest thinking and best practice means we can serve our customers better. " - Steven Doak

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Upland adestra

Focus area

Upland adestra is better than Mapp Engage for

Software Failure Risk

  • low

logo Mapp Engage

Focus area

Mapp Engage is better than Upland adestra for

Software Failure Risk

  • low

About

Email automation software that inspires engagement and drives conversions

Cross-Channel Marketing for automated multi-step marketing campaigns

Age

2010

1998

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

50

32

Total Goals
(we found evidences for)

10

7

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (41)

Read Reviews (82)

engaging and following up

Read Reviews (30)

Read Reviews (67)

communication management

Read Reviews (40)

Read Reviews (0)

sending & publishing communications

Read Reviews (34)

Read Reviews (0)

tracking & monitoring communications

Read Reviews (4)

Read Reviews (0)

campaign management

Read Reviews (32)

Read Reviews (24)

campaign analytics

Read Reviews (2)

Read Reviews (14)

helpdesk management

Read Reviews (20)

Read Reviews (0)

social media management

Read Reviews (13)

Read Reviews (0)

social media analytics

Read Reviews (9)

Read Reviews (0)

scheduling post to social media

Read Reviews (3)

Read Reviews (0)

competitive intelligence

Read Reviews (7)

Read Reviews (0)

generation of new leads

Read Reviews (7)

Read Reviews (6)

segmentation and targeting

Read Reviews (6)

Read Reviews (5)

loyalty management

Read Reviews (6)

Read Reviews (0)

customise loyalty program

Read Reviews (4)

Read Reviews (0)

training & onboarding

Read Reviews (5)

Read Reviews (1)

sales document management

Read Reviews (5)

Read Reviews (1)

contract management

Read Reviews (4)

Read Reviews (0)

personalized marketing

Read Reviews (4)

Read Reviews (1)

contact list management

Read Reviews (4)

Read Reviews (5)

social media marketing

Read Reviews (3)

Read Reviews (0)

workflow management

Read Reviews (3)

Read Reviews (4)

conference call management

Read Reviews (2)

Read Reviews (0)

rating and review management

Read Reviews (2)

Read Reviews (0)

international marketing

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (2)

Read Reviews (1)

content management

Read Reviews (2)

Read Reviews (0)

lifetime value management

Read Reviews (0)

Read Reviews (13)

touchpoint management

Read Reviews (0)

Read Reviews (2)

channel management

Read Reviews (0)

Read Reviews (2)

business development

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • Improve navigation

  • See 7 more

  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • See 4 more

Top Channels

Channels Used

  • e-mail

  • social media

  • mobile

  • website

  • Facebook

  • text SMS

  • omnichannel

  • phone calls

  • offline

  • point of sale

  • mobile app

  • mass media

  • television

  • chat

  • Whatsapp

  • LinkedIn

  • user generated content

  • blogs

  • Instagram

  • video

  • See 17 more

  • e-mail

  • social media

  • mobile

  • website

  • Facebook

  • text SMS

  • omnichannel

  • phone calls

  • offline

  • point of sale

  • mobile app

  • mass media

  • television

  • chat

  • Whatsapp

  • LinkedIn

  • user generated content

  • blogs

  • Instagram

  • video

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting