Comparison Summary
This comparison report of Upland adestra vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 1147 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Upland adestra and Zoho Marketing Automation
Upland adestra, Zoho Marketing Automation, ActiveTrail, Delivra, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Upland adestra covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.
Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.
"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton
"Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. " - Christopher Krefft
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Upland adestra
Focus area
Upland adestra is better than Zoho Marketing Automation for
Software Failure Risk
About
Email automation software that inspires engagement and drives conversions
Marketing automation software for faster business growth
Age
2010
1996
Financials
PRIVATE
PRIVATE
Business Need
Total Processes
(we found evidences for)
50
22
Total Goals
(we found evidences for)
10
4
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Scale best practices
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Grow market share
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Build brand awareness
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Launch new products
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Improve digital and social presence
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Improve navigation
- See 7 more
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Improve ROI
-
Enhance customer relationships
-
Enter new markets internationally or locally
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Acquire customers
- See 1 more
Top Channels
Channels Used
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
