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WebEngage vs CleverTap: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of WebEngage vs. CleverTap is based on a specific set of business needs and context. The comparison uses 18226 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing WebEngage and CleverTap

WebEngage, Iterable, Sendoso, etc., belong to a category of solutions that help Marketing Automation, whereas CleverTap, MoEngage, Leanplum, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

WebEngage covers Engagement Management, Training & Onboarding, Campaign Management, Communication Management with E-Mail, etc.

CleverTap focuses on Customer Engagement with Mobile, Campaign Management with Mobile, Training & Onboarding, Segmentation And Targeting with Mobile, etc.

"After several brainstorming sessions with our customers, we come up with ideas that align with their goals and support their future business growth. " - Aswin Ravi

"I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives. " - Natalia Garcia Ocampo

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo WebEngage

Focus area

WebEngage is better than CleverTap for

Software Failure Risk

  • medium

logo CleverTap

Focus area

CleverTap is better than WebEngage for

Software Failure Risk

  • low

About

Marketing Automation tool to craft contextual and personalized campaigns

Mobile Marketing Platform helping the app marketers to retain user engagement

Financials

SERIES B

SERIES D

Business Need

Total Processes
(we found evidences for)

111

92

Total Goals
(we found evidences for)

19

5

Top Processes

Evidences indicate better relative satisfaction


engaging and following up

engaging with scheduling & cadence


training & onboarding


campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


customer feedback management

measuring net promoter score

measuring customer satisfaction



workflow management


identify target customers

customise loyalty program

create engagement based loyalty


segmentation and targeting




lifetime value management



products & pricelist management


generation of new leads



content publishing




lead qualification

lead qualification: technographic

lead qualification: behavioural

lead qualification: demographic





promotion management



touchpoint management


competitive intelligence


conversion management



contact list management


discount management




personalized marketing


social media management

social media analytics

engaging on social media

scheduling post to social media


channel management


customer case management


rating and review management


referral management


helpdesk management


trade show marketing


sales document management

proposal & quote management

contract management





revenue cycle management


sales incentive management


knowledge management



business development




category management


relationship management


database marketing




courses & assessment

create learning path



influencer marketing




social media marketing


community building



sales review & feedback



international marketing





relationship marketing



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Improve ROI

  • Build brand awareness

  • Improve brand engagement

  • Improve consistency

  • Establish thought leadership

  • Grow market share

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve stakeholder relations

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • See 16 more
  • Improve ROI

  • Enhance customer relationships

  • Increase customer life time value

  • Increase sales & revenue

  • Improve brand engagement

  • See 2 more

Top Channels

Channels Used

  • mobile

  • e-mail

  • omnichannel

  • mobile app

  • video

  • promotions

  • offline

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • Facebook

  • website

  • movies

  • coupons

  • on premises

  • games

  • point of sale

  • events

  • causes and charity

  • Whatsapp

  • chat

  • channel partners

  • mobile ads

  • LinkedIn

  • Twitter

  • Pinterest

  • Instagram

  • See 26 more
  • mobile

  • e-mail

  • omnichannel

  • mobile app

  • video

  • promotions

  • offline

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • Facebook

  • website

  • movies

  • coupons

  • on premises

  • games

  • point of sale

  • events

  • causes and charity

  • Whatsapp

  • chat

  • channel partners

  • mobile ads

  • LinkedIn

  • Twitter

  • Pinterest

  • Instagram

  • See 26 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

low

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low

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Business Setting