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WebEngage vs Upland adestra: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of WebEngage vs. Upland adestra is based on a specific set of business needs and context. The comparison uses 9943 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing WebEngage and Upland adestra

WebEngage, Upland adestra, Iterable, Sendoso, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

WebEngage covers Engagement Management, Training & Onboarding, Campaign Management, Communication Management with E-Mail, etc.

Upland adestra focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.

"Great service, helpful team, and an ever-evolving product. Such is the ease of usability that it takes very little time to make someone new to learn the tool and start implementing journeys and automation. " - Bharat Bhatia

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo WebEngage

Focus area

WebEngage is better than Upland adestra for

Software Failure Risk

  • medium

logo Upland adestra

Focus area

Upland adestra is better than WebEngage for

Software Failure Risk

  • low

About

Marketing Automation tool to craft contextual and personalized campaigns

Email automation software that inspires engagement and drives conversions

Age

2010

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

111

50

Total Goals
(we found evidences for)

19

10

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


training & onboarding


campaign analytics

campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


customer feedback management

measuring net promoter score

measuring customer satisfaction



workflow management


loyalty management

identify target customers

customise loyalty program

create engagement based loyalty


segmentation and targeting




lifetime value management



products & pricelist management


generation of new leads



content management




lead qualification

lead qualification: technographic

lead qualification: behavioural





promotion management



touchpoint management


competitive intelligence


conversion management



contact list management


discount management




personalized marketing


social media management

social media analytics

engaging on social media

scheduling post to social media


channel management


customer case management


rating and review management


referral management


helpdesk management


trade show marketing


sales document management

proposal & quote management

contract management





revenue cycle management


sales incentive management


knowledge management



business development




category management


relationship management


database marketing




courses & assessment



influencer marketing


social media marketing


international marketing


conference call management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Improve ROI

  • Build brand awareness

  • Improve brand engagement

  • Improve consistency

  • Establish thought leadership

  • Grow market share

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve stakeholder relations

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • See 16 more
  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • Improve navigation

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • offline

  • trade shows

  • mobile

  • newsletter

  • phone calls

  • events

  • video

  • print media

  • magazine

  • text SMS

  • user generated content

  • blogs

  • causes and charity

  • See 13 more
  • e-mail

  • social media

  • website

  • offline

  • trade shows

  • mobile

  • newsletter

  • phone calls

  • events

  • video

  • print media

  • magazine

  • text SMS

  • user generated content

  • blogs

  • causes and charity

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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Business Setting