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Compare Webtrends Optimize vs Hotjar

Comparison Summary

For Webtrends Optimize vs Hotjar comparison, Our AI algorithm looked at 8331 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Webtrends Optimize and Hotjar to solve their respective business needs.

Pros and cons of Webtrends Optimize and Hotjar

Webtrends Optimize is more suited to businesses that require Engagement Management with Website and Communication Management with Phone Calls where as Hotjar is focused towards Engagement Management with Website and Customer Feedback Management with Website .

Both Webtrends Optimize and Hotjar are Conversion Rate Optimization software, peers recommend Webtrends Optimize for sending & publishing communications and communication management where as Hotjar is more known for funnel analysis and generation of new leads .

logo Webtrends Optimize

Focus area

Webtrends Optimize is better than Hotjar for

Software Failure Risk

  • low

logo Hotjar

Focus area

Hotjar is better than Webtrends Optimize for

Software Failure Risk

  • medium

About

AB Testing and Website optimization

Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form ...

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

50

86

Total Goals
(we found evidences for)

14

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications


helpdesk management


segmentation and targeting


customer feedback management

measuring net promoter score

measuring customer satisfaction




sales document management

contract management


training & onboarding


lead qualification

lead qualification: technographic


rating and review management


loyalty management

identify target customers

customise loyalty program



products & pricelist management


campaign management


generation of new leads


contact list management


international marketing



relationship management


social media management

scheduling post to social media


content management




workflow management


knowledge management





conversion management





sales call management



competitive intelligence


social media marketing





referral management



Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve efficiency

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Reduce bounce

  • Improve stakeholder relations

  • Build brand awareness

  • Manage risk

  • Shorten ramp up time

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve efficiency

  • Scale best practices

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Launch new products

  • Improve internal communications

  • Grow market share

  • Improve brand engagement

  • Improve consistency

  • Improve stakeholder relations

  • Build brand awareness

  • Reduce bounce

  • Improve visibility

  • See 14 more

Top Channels

Channels Used

  • website

  • phone calls

  • promotions

  • video

  • social media

  • user generated content

  • e-mail

  • blogs

  • mobile

  • chat

  • offline

  • Facebook

  • on premises

  • display advertisement

  • point of sale

  • LinkedIn

  • Instagram

  • Skype

  • coupons

  • print media

  • magazine

  • Twitter

  • mobile app

  • review sites

  • Amazon

  • Whatsapp

  • Doubleclick

  • Pinterest

  • See 25 more
  • website

  • phone calls

  • promotions

  • video

  • social media

  • user generated content

  • e-mail

  • blogs

  • mobile

  • chat

  • offline

  • Facebook

  • on premises

  • display advertisement

  • point of sale

  • LinkedIn

  • Instagram

  • Skype

  • coupons

  • print media

  • magazine

  • Twitter

  • mobile app

  • review sites

  • Amazon

  • Whatsapp

  • Doubleclick

  • Pinterest

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting