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WideOrbit vs The Trade Desk: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of WideOrbit vs. The Trade Desk is based on a specific set of business needs and context. The comparison uses 1689 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing WideOrbit and The Trade Desk

WideOrbit, The Trade Desk, Amobee, Mediaocean, etc., belong to a category of solutions that help Cross Channel Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

WideOrbit covers Advertisement with Mass Media, Sales Document Management with Mass Media, Media Buying with Mass Media, Competitive Intelligence with Mass Media, etc.

The Trade Desk focuses on Advertisement, Media Buying, Communication Management with Social Media, Campaign Management, etc.

"WO Analytics helps me get to the ‘Why’ a lot faster than I could before… It’s cut the time in half at minimum. " - Cristina Cipolla

"Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. " - Emily F

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo WideOrbit

Focus area

WideOrbit is better than The Trade Desk for

Software Failure Risk

  • low

logo The Trade Desk

Focus area

Software Failure Risk

  • medium

About

WideOrbit: The World's Leading Premium Ad Management ...

The Trade Desk | A clearer view of digital advertisin

Financials

SERIES D

IPO

Business Need

Total Processes
(we found evidences for)

56

32

Total Goals
(we found evidences for)

13

9

Top Processes

Evidences indicate better relative satisfaction



sales document management

proposal & quote management

contract management


workflow management



competitive intelligence


training & onboarding




generation of new leads


campaign management

campaign analytics


communication management

sending & publishing communications



revenue cycle management


social media management

social media analytics


helpdesk management


engagement management

engaging and following up


channel management


touchpoint management


content management



billing and invoice management


referral management


promotion management


discount management



contact list management






lead qualification

lead qualification: technographic


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Establish thought leadership

  • Acquire customers

  • Improve efficiency

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Build brand awareness

  • Improve internal communications

  • Enhance customer relationships

  • Improve brand engagement

  • Improve consistency

  • Improve ROI

  • See 10 more
  • Enter new markets internationally or locally

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Improve efficiency

  • Build brand awareness

  • Enhance customer relationships

  • Grow market share

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • mass media

  • television

  • display advertisement

  • omnichannel

  • video

  • website

  • mobile

  • offline

  • Facebook

  • phone calls

  • Twitter

  • trade shows

  • review sites

  • Amazon

  • radio

  • promotions

  • mobile app

  • user generated content

  • See 16 more
  • social media

  • mass media

  • television

  • display advertisement

  • omnichannel

  • video

  • website

  • mobile

  • offline

  • Facebook

  • phone calls

  • Twitter

  • trade shows

  • review sites

  • Amazon

  • radio

  • promotions

  • mobile app

  • user generated content

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting