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X Ads vs Brand24: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of X Ads vs. Brand24 is based on a specific set of business needs and context. The comparison uses 256422 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing X Ads and Brand24

X Ads, Brand24, Facebook For Business, Hootsuite, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

X Ads covers Advertisement with Social Media, Communication Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, etc.

Brand24 focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Helpdesk Management, etc.

"We have previously advertised with Twitter, but this World Teachers’ Day we amplified our campaign even further by taking over Twitter for the whole day. This led to significant ad reach and engagement – it was a great opportunity for Twitter users ...in Australia to show their appreciation for teachers. " - Matt Romania

"While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were pres...ent " - Krzysiek Radoszewski

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo X Ads

Focus area

X Ads is better than Brand24 for

Software Failure Risk

  • medium

logo Brand24

Focus area

Brand24 is better than X Ads for

Software Failure Risk

  • medium

About

Increase sales with X Ads

Brand24 - Social Media Monitoring Tool

Age

2008

2011

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

170

63

Total Goals
(we found evidences for)

22

13

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


social media management

scheduling post to social media

engaging on social media

managing social media account

social media analytics

monitoring social media


engagement management

engaging and following up

engaging with scheduling & cadence


searching for content


sales document management

proposal & quote management

contract management




social media marketing







generation of new leads


sales review & feedback


trade show marketing


lead qualification: technographic

lead qualification: demographic

lead qualification: behavioural


campaign analytics

campaign monitoring


training & onboarding


competitive intelligence



rating and review management



influencer marketing



follower management


customer feedback management

measuring customer satisfaction

measuring net promoter score





identify target customers

customise loyalty program


products & pricelist management


contact list management

creating contact list



promotion management


international marketing


conversion management


knowledge management

creating knowledge base


conference call management




sales call management

meeting management

call transcription


business development




workflow management


segmentation and targeting


referral management









relationship marketing


courses & assessment

create learning path

track learning progress

identify skill gaps


touchpoint management



discount management




reputation management



lifetime value management


community marketing


relationship management



channel management





performance management


personalized marketing





influencer management


subscription management






category management


revenue cycle management


billing and invoice management


advocacy management


merger and acquisition


sales incentive management


customer case management


motivation management




compliance & governance


opportunity management





redemption management


guerilla marketing


membership management



license management


distribution management


outbound marketing



calendar management


database marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Grow market share

  • Scale best practices

  • Enhance customer relationships

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve ROI

  • Improve internal communications

  • Manage risk

  • Improve efficiency

  • Improve visibility

  • Improve stakeholder relations

  • Improve consistency

  • Increase customer life time value

  • Improve navigation

  • Shorten ramp up time

  • Reduce bounce

  • See 19 more
  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • Improve digital and social presence

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Scale best practices

  • Establish thought leadership

  • See 10 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • chat

  • website

  • e-mail

  • Slack

  • Facebook

  • Instagram

  • promotions

  • Twitter

  • LinkedIn

  • games

  • mobile

  • offline

  • point of sale

  • phone calls

  • mobile app

  • Facebook page

  • video

  • review sites

  • print media

  • magazine

  • Yelp

  • Tripadvisor

  • See 22 more
  • social media

  • user generated content

  • blogs

  • chat

  • website

  • e-mail

  • Slack

  • Facebook

  • Instagram

  • promotions

  • Twitter

  • LinkedIn

  • games

  • mobile

  • offline

  • point of sale

  • phone calls

  • mobile app

  • Facebook page

  • video

  • review sites

  • print media

  • magazine

  • Yelp

  • Tripadvisor

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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high

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting