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X Ads vs Google Analytics: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of X Ads vs. Google Analytics is based on a specific set of business needs and context. The comparison uses 392864 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing X Ads and Google Analytics

X Ads, Facebook For Business, Hootsuite, etc., belong to a category of solutions that help Social Media Marketing, whereas Google Analytics, Adobe Analytics, MonsterInsights, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

X Ads covers Advertisement with Social Media, Communication Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, etc.

Google Analytics focuses on Advertisement with Website, Social Media Management with Social Media, Engagement Management with Website, Campaign Management with Website, etc.

"Thanks to Twitter Ads, we have been able to meet the set targets, which has had a real and noticeable impact on our business. " - Soledad Castejón Fernández de Gamboa

"The insights we’ve gained from Analytics and working with Search Discovery continue to positively influence our business decisions.  Not only are our marketing decisions well-informed, but our digital content is driven by user experience and eng...agement. We’re looking to the future with enthusiasm and optimism. " - Ashleigh Bunn

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo X Ads

Focus area

X Ads is better than Google Analytics for

Software Failure Risk

  • medium

logo Google Analytics

Focus area

Google Analytics is better than X Ads for

Software Failure Risk

  • medium

About

Increase sales with X Ads

Web analytics service that provides statistics and basic analytical tools

Age

2008

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

170

145

Total Goals
(we found evidences for)

22

23

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


social media management

scheduling post to social media

engaging on social media

managing social media account

social media analytics

monitoring social media


engaging and following up

engaging with scheduling & cadence


searching for content


sales document management

proposal & quote management




social media marketing







generation of new leads


sales review & feedback


trade show marketing


lead qualification: technographic

lead qualification: demographic

lead qualification: behavioural



training & onboarding


competitive intelligence



rating and review management



influencer marketing



follower management


customer feedback management

measuring customer satisfaction

measuring net promoter score





identify target customers

customise loyalty program


products & pricelist management


contact list management

creating contact list



promotion management


international marketing


conversion management


knowledge management

creating knowledge base


conference call management




sales call management

meeting management

call transcription


business development





segmentation and targeting


referral management









relationship marketing


courses & assessment

create learning path

track learning progress

identify skill gaps


touchpoint management



discount management




reputation management



lifetime value management


community marketing


relationship management







performance management


personalized marketing





influencer management


subscription management






category management


revenue cycle management


billing and invoice management


advocacy management


merger and acquisition


sales incentive management


customer case management


motivation management




compliance & governance


opportunity management





redemption management


guerilla marketing


membership management



license management


distribution management


outbound marketing



calendar management


database marketing


geographic segmentation


Top Goals

Goals Achieved

  • Acquire customers

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Grow market share

  • Scale best practices

  • Enhance customer relationships

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve ROI

  • Improve internal communications

  • Manage risk

  • Improve efficiency

  • Improve visibility

  • Improve stakeholder relations

  • Improve consistency

  • Increase customer life time value

  • Improve navigation

  • Shorten ramp up time

  • Reduce bounce

  • See 19 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Reduce bounce

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve stakeholder relations

  • Manage risk

  • Improve visibility

  • Improve navigation

  • Shorten ramp up time

  • Increase average basket value

  • Improve consistency

  • See 20 more

Top Channels

Channels Used

  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more
  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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high

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting