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Zeta Marketing Platform vs mParticle: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Zeta Marketing Platform medium Failure Risk for mParticle low
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Comparison Summary

This comparison report of Zeta Marketing Platform vs. mParticle is based on a specific set of business needs and context. The comparison uses 1446 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zeta Marketing Platform and mParticle

Zeta Marketing Platform, and mParticle belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zeta Marketing Platform covers Engagement Management with E-Mail, Campaign Management with Omnichannel, Advertisement with Mass Media, Collaboration with E-Mail, etc.

mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.

"Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. " - Łukasz Wójcik

"This lets us really understand where our traffic is coming from, where sessions are beginning, and how those add up to a purchase. We used to use third-party reporting that would report on last-touch attributions, and with our mParticle event data w...e ended up making a backward-looking model that really helped us understand the customer journey. " - Geoff Massanek

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Zeta Marketing Platform

Focus area

Software Failure Risk

  • medium

logo mParticle

Focus area

Software Failure Risk

  • low

About

Data-Driven Marketing Platform to power customer acquisition and retention.

Customer data platform to simplify your customer data infrastructure

Financials

SERIES F

SERIES E

Business Need

Total Processes
(we found evidences for)

43

44

Total Goals
(we found evidences for)

12

11

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (70)

Read Reviews (70)

engaging and following up

Read Reviews (62)

Read Reviews (46)

campaign management

Read Reviews (17)

Read Reviews (12)

campaign analytics

Read Reviews (3)

Read Reviews (1)

advertisement

Read Reviews (9)

Read Reviews (35)

digital marketing

Read Reviews (6)

Read Reviews (0)

collaboration

Read Reviews (6)

Read Reviews (1)

lead management

Read Reviews (5)

Read Reviews (0)

generation of new leads

Read Reviews (4)

Read Reviews (4)

sales document management

Read Reviews (3)

Read Reviews (0)

proposal & quote management

Read Reviews (3)

Read Reviews (0)

training & onboarding

Read Reviews (3)

Read Reviews (20)

personalized marketing

Read Reviews (3)

Read Reviews (0)

channel management

Read Reviews (2)

Read Reviews (0)

touchpoint management

Read Reviews (2)

Read Reviews (2)

social media management

Read Reviews (2)

Read Reviews (2)

social media analytics

Read Reviews (2)

Read Reviews (2)

contact list management

Read Reviews (2)

Read Reviews (0)

helpdesk management

Read Reviews (2)

Read Reviews (1)

account management

Read Reviews (2)

Read Reviews (0)

workflow management

Read Reviews (1)

Read Reviews (4)

communication management

Read Reviews (1)

Read Reviews (2)

sending & publishing communications

Read Reviews (1)

Read Reviews (2)

segmentation and targeting

Read Reviews (1)

Read Reviews (5)

loyalty management

Read Reviews (1)

Read Reviews (5)

lead qualification

Read Reviews (0)

Read Reviews (5)

competitive intelligence

Read Reviews (0)

Read Reviews (10)

products & pricelist management

Read Reviews (0)

Read Reviews (5)

promotion management

Read Reviews (0)

Read Reviews (5)

international marketing

Read Reviews (0)

Read Reviews (3)

compliance & governance

Read Reviews (0)

Read Reviews (2)

customer feedback management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve brand engagement

  • Build brand awareness

  • Improve efficiency

  • Improve stakeholder relations

  • Grow market share

  • Increase average basket value

  • Improve visibility

  • Enter new markets internationally or locally

  • See 9 more

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Build brand awareness

  • Improve internal communications

  • See 8 more

Top Channels

Channels Used

  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more

  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

low

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting