Comparison Summary
This comparison report of Zoho Campaigns vs. SAP Marketing Cloud is based on a specific set of business needs and context. The comparison uses 6596 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Zoho Campaigns and SAP Marketing Cloud
Zoho Campaigns, Robly, Brevo, etc., belong to a category of solutions that help Email Marketing, whereas SAP Marketing Cloud, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Zoho Campaigns covers Campaign Management with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, etc.
SAP Marketing Cloud focuses on Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
"Quality, tailored content that would normally have taken several minutes to complete gets automatically sent out regularly, without me even having to think about it. Zoho Campaigns is an integral part of our sales and marketing process here at NDPL " - John Foley
"We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization. " - Laura Monari
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than Zoho Campaigns for
Software Failure Risk
About
Email marketing software that drives sales.
Marketing Cloud offering customers the freedom to define their journey
Age
1996
1972
Financials
PRIVATE
IPO
Business Need
Total Processes
(we found evidences for)
85
80
Total Goals
(we found evidences for)
14
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Scale best practices
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Launch new products
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Enter new markets internationally or locally
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Build brand awareness
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Grow market share
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Improve ROI
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Improve internal communications
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Improve brand engagement
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Reduce bounce
-
Improve efficiency
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Improve digital and social presence
- See 11 more
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Enter new markets internationally or locally
-
Enhance customer relationships
-
Scale best practices
-
Grow market share
-
Acquire customers
-
Increase sales & revenue
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Improve digital and social presence
-
Improve ROI
-
Improve efficiency
-
Improve brand engagement
-
Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
Top Channels
Channels Used
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social media
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e-mail
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website
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offline
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omnichannel
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promotions
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Twitter
-
user generated content
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blogs
-
point of sale
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video
-
Facebook
-
phone calls
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text SMS
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coupons
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on premises
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trade shows
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Facebook page
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mobile
-
newsletter
-
display advertisement
-
review sites
-
Amazon
- See 20 more
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social media
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e-mail
-
website
-
offline
-
omnichannel
-
promotions
-
Twitter
-
user generated content
-
blogs
-
point of sale
-
video
-
Facebook
-
phone calls
-
text SMS
-
coupons
-
on premises
-
trade shows
-
Facebook page
-
mobile
-
newsletter
-
display advertisement
-
review sites
-
Amazon
- See 20 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
