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Zoho Campaigns vs Sharpspring: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Zoho Campaigns vs. Sharpspring is based on a specific set of business needs and context. The comparison uses 19283 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zoho Campaigns and Sharpspring

Zoho Campaigns, Robly, Brevo, etc., belong to a category of solutions that help Email Marketing, whereas Sharpspring, Act-On, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zoho Campaigns covers Campaign Management with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, etc.

Sharpspring focuses on Engagement Management with E-Mail, Workflow Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

"Zoho Campaigns has been really profitable for us. Our campaigns have achieved very good response rates. " - Louisa Sando-Patel

"SharpSpring has become my choice for marketing automation because it offers equivalent service compared to HubSpot, but SharpSpring also has a pricing model that gives agencies control over client pricing. " - Brandon Lyon

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Zoho Campaigns

Focus area

Zoho Campaigns is better than Sharpspring for

Software Failure Risk

  • low

logo Sharpspring

Focus area

Sharpspring is better than Zoho Campaigns for

Software Failure Risk

  • medium

About

Email marketing software that drives sales.

Sales & Marketing Automation Platform to boost conversions and deliver results.

Age

1996

2011

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

85

123

Total Goals
(we found evidences for)

14

19

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence



social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account


contact list management



generation of new leads



social media marketing



sales document management

proposal & quote management

contract management


content publishing





conference call management



customer feedback management

measuring customer satisfaction



competitive intelligence


training & onboarding




segmentation and targeting





loyalty management

identify target customers

customise loyalty program


trade show marketing


products & pricelist management


conversion management


relationship management



lead qualification

lead qualification: behavioural

lead qualification: technographic


outbound marketing



performance management



business development


account management



community building



revenue cycle management


rating and review management


knowledge management



personalized marketing



referral management


touchpoint management


channel management



pipeline management




meeting management


call transcription


sales call management

meeting management

call transcription



opportunity management


lifetime value management







relationship marketing


international marketing


follower management





reputation management


usage based segmentation


sales review & feedback


license management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Scale best practices

  • Launch new products

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve ROI

  • Improve internal communications

  • Improve brand engagement

  • Reduce bounce

  • Improve efficiency

  • Improve digital and social presence

  • See 11 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • Build brand awareness

  • Improve consistency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • phone calls

  • user generated content

  • blogs

  • offline

  • newsletter

  • mobile

  • promotions

  • LinkedIn

  • Facebook

  • mobile app

  • point of sale

  • Instagram

  • video

  • on premises

  • trade shows

  • chat

  • text SMS

  • Twitter

  • events

  • out of home

  • brochure

  • support groups

  • mass media

  • television

  • games

  • coupons

  • display advertisement

  • omnichannel

  • print media

  • magazine

  • movies

  • radio

  • Pinterest

  • See 33 more
  • e-mail

  • website

  • social media

  • phone calls

  • user generated content

  • blogs

  • offline

  • newsletter

  • mobile

  • promotions

  • LinkedIn

  • Facebook

  • mobile app

  • point of sale

  • Instagram

  • video

  • on premises

  • trade shows

  • chat

  • text SMS

  • Twitter

  • events

  • out of home

  • brochure

  • support groups

  • mass media

  • television

  • games

  • coupons

  • display advertisement

  • omnichannel

  • print media

  • magazine

  • movies

  • radio

  • Pinterest

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting