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Zoho Marketing Automation vs cMercury: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Zoho Marketing Automation vs. cMercury is based on a specific set of business needs and context. The comparison uses 357 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zoho Marketing Automation and cMercury

Zoho Marketing Automation, and cMercury belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zoho Marketing Automation covers Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.

cMercury focuses on Engagement Management with E-Mail, Generation Of New Leads with E-Mail, Social Media Management with E-Mail, Digital Marketing, etc.

"Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. " - Christopher Krefft

"Rich dashboards & Hands on Reports. Best-in-class managed services team. Got outstanding revenue uplift from cart popups and web overlays! " - Priyanka

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Zoho Marketing Automation

Focus area

Software Failure Risk

  • medium

logo cMercury

Focus area

Software Failure Risk

  • medium

About

Marketing automation software for faster business growth

Machine Learning based Marketing Automation Suite| cmercury

Age

1996

Financials

PRIVATE

NA

Business Need

Total Processes
(we found evidences for)

22

20

Total Goals
(we found evidences for)

4

7

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



personalized marketing



conversion management


campaign management


generation of new leads


social media analytics


engaging on social media


social media management

social media analytics

engaging on social media




Top Goals

Goals Achieved

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • See 1 more
  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Acquire customers

  • Reduce bounce

  • Grow market share

  • Improve digital and social presence

  • See 4 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • social media

  • text SMS

  • omnichannel

  • website

  • See 3 more
  • e-mail

  • mobile

  • social media

  • text SMS

  • omnichannel

  • website

  • See 3 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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medium

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Security & Privacy Risk

No Data

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting