Zoho Social and Buzzsumo, An In-Depth Comparison 2024

Comparison Summary

Zoho Social: Zoho Social is a tool for businesses and agencies to manage and grow their social media presence. Signup is free and requires no credit card.

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Zoho Social and Buzzsumo: Customer Satisfaction Data

Most deployed common Use Cases for Zoho Social and Buzzsumo

What benefits does Zoho Social and Buzzsumo offer for Social Media Management?

Zoho Social helps manage social media posts across multiple platforms and provides analytics. BuzzSumo analyzes social media content and identifies trending topics. Zoho Social offers collaboration features for marketing teams, while BuzzSumo focuses on content curation and influencer discovery. Both tools have limitations, for example, BuzzSumo no longer counts social shares on LinkedIn.

"...We have lots of social media accounts and managing them without a trustworthy tool like Zoho is too difficult...." Peer review by Hamid Dehban, Digital Marketing Manager, مجتمع فنی تهران (نمایندگی میرداماد) | MFTmirdamad

"...Buzz also gives us a great look into Facebook posts (most social tools are heavily Twitter-focused)...." Peer review by Industry Analyst / Tech Writer

How can Zoho Social and Buzzsumo enhance your Content Management process?

Zoho Social and Buzzsumo are both helpful tools for content marketers. Both tools help plan content and track its performance on social media. Zoho Social focuses on scheduling and publishing content across various platforms, while Buzzsumo focuses on identifying trending content and analyzing social media engagement. However, Zoho Social lacks the ability to curate content from RSS feeds, while Buzzsumo's free version is limited in features.

"...It also gave me the ability to post content across all social media accounts which comes in handy. ...." Peer review by Verified Reviewer, Education

"...Also, as a content marketer, access to Buzzsumo's social data is really valuable for topic research and editorial planning. ...." Peer review by Andy K., Digital Marketing Manager, Marketing and Advertising

How does Zoho Social and Buzzsumo address your Communication Management Challenges?

Zoho Social helps manage and schedule social media posts across various platforms. It provides tools for tracking performance and analyzing data. Buzzsumo focuses on content discovery and analysis, helping users identify trending topics and popular content. It also facilitates social listening and influencer identification. While both tools offer valuable features for social media management, Zoho Social provides scheduling and performance tracking, whereas Buzzsumo emphasizes content research and analysis. Both tools have limitations, such as Zoho Social's potential inconsistencies with posting across different platforms and Buzzsumo's limited ability to track specific user demographics.

"...Zoho Social is saving me a ton of time allowing me to post to multiple social accounts in record time...." Peer review by Jason H, Licensed Realtor

"...Great for social tracking, determining potential new influencers in our space. ...." Peer review by Allison T., Digital Communications Manager, Marketing and Advertising

What solutions does Zoho Social and Buzzsumo provide for Engagement Management?

Zoho Social helps users schedule content for optimal engagement based on past activity. Zoho Social can track customer engagement with content and identify highly engaged customers. BuzzSumo helps find engaging content and topics, providing insight into competitor performance and trends. BuzzSumo helps identify influencers and find engaging content by analyzing social media shares and engagement. Both tools help identify engaging content and trends, but Zoho Social focuses on scheduling and engagement tracking while BuzzSumo provides deeper analysis of content performance and influencer identification. A limitation of both tools is that neither allows users to directly engage with followers or influencers on social media platforms.

"...Everything you need on one site, allowing your social media assistant to help in obtaining leads and scheduling for highest engagement...." Peer review by Ami P, Busniess Owner, Real Estate

"...Buzzsumo can show the engagement (likes, shares) for different content pieces across different social media platforms (Facebook, Pinterest, Twitter)...." Peer review by Analyst in Other