Overview: Zoho Social and Buzzsumo as Social Media Marketing Category solutions.

Zoho Social and Buzzsumo both cater to social media marketing but offer distinct features tailored for different business needs. Zoho Social excels in large enterprise environments, supporting comprehensive social media management and enhancing brand engagement. Buzzsumo, ideal for marketing and advertising sectors, focuses on content management and customer acquisition strategies. Both provide analytics and integration capabilities, but Zoho's 24/7 support and broader adoption across industries give it an edge for larger organizations.

Zoho Social and Buzzsumo: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Zoho Social focuses on social media management with extensive capabilities in communication and engagement, ideal for complex operations. read more →

Buzzsumo provides robust content and engagement management features, focusing on efficient dissemination through social channels. read more →

Business Goals

Zoho Social supports brand-building and customer acquisition, aligning closely with digital presence and relationship enhancement. read more →

Buzzsumo excels in improving ROI and expanding market share, with goals centered on content effectiveness and acquisition. read more →

Core Features

Zoho Social offers custom reports, seamless integration, and powerful analytics, meeting the needs of enterprises requiring detailed insights and collaboration. read more →

Buzzsumo features integration and analytics that empower users to optimize content strategy, offering ease of data export and import. read more →

Vendor Support

Zoho Social offers extensive support options, including 24/7 assistance, catering to enterprises with intensive operational needs. read more →

Buzzsumo provides limited support mainly through chat and 24/7 options, suitable for businesses with straightforward support requirements. read more →

Segments and Industries

Zoho Social is predominantly used by large enterprises in marketing, advertising, and IT sectors, indicating its scalability. read more →

Buzzsumo is popular with marketing and media industries, reflecting its content-centric approach. read more →

Operational Alignment

Zoho Social fits seamlessly into complex workflows, designed for comprehensive operational scales and large enterprises. read more →

Buzzsumo is crafted for streamlined operations, particularly benefiting content-focused marketing strategies and smaller enterprises. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Zoho Social and Buzzsumo

What Are the key features of Zoho Social and Buzzsumo for Social Media Management?

Zoho Social helps manage social media posts across multiple platforms and provides analytics. BuzzSumo analyzes social media content and identifies trending topics. Zoho Social offers collaboration features for marketing teams, while BuzzSumo focuses on content curation and influencer discovery. Both tools have limitations, for example, BuzzSumo no longer counts social shares on LinkedIn.

"...I like Zoho Social because it is integrated - makes social media monitoring, management and reporting easy even for newbies...." Peer review by Adeola O. A., Marketing and Advertising

"...It is also excellent to study competition and to check at the social media account of a rival, what kind of material they create and in which they thrive...." Peer review by Walid M, Marketing Positions, Marketing and Advertising

How efficiently Does Zoho Social and Buzzsumo manage your Content Management?

Zoho Social and Buzzsumo are both helpful tools for content marketers. Both tools help plan content and track its performance on social media. Zoho Social focuses on scheduling and publishing content across various platforms, while Buzzsumo focuses on identifying trending content and analyzing social media engagement. However, Zoho Social lacks the ability to curate content from RSS feeds, while Buzzsumo's free version is limited in features.

"...Ease of use Slick Clean interface Nice Customizable reports Easy Scheduling of Posts Easy to manage content Calendar. ...." Peer review by Karunakar M., market research analyst, Banking

"...It tracks the top content and sends it right to slack if you're using it...." Peer review by Lairs J., Marketing Director, Computer Software

What benefits does Zoho Social and Buzzsumo offer for Communication Management?

Zoho Social helps manage and schedule social media posts across various platforms. It provides tools for tracking performance and analyzing data. Buzzsumo focuses on content discovery and analysis, helping users identify trending topics and popular content. It also facilitates social listening and influencer identification. While both tools offer valuable features for social media management, Zoho Social provides scheduling and performance tracking, whereas Buzzsumo emphasizes content research and analysis. Both tools have limitations, such as Zoho Social's potential inconsistencies with posting across different platforms and Buzzsumo's limited ability to track specific user demographics.

"...We are using the platform to schedule posts on various social media platforms...." Peer review by Lee Gardener, Senior Consultant, Chalice Group S.L.

"...Personally, I use Buzzsumo for two main purposes:To look up a certain topic and see what has been published and what has been popular and trending regarding this topic..." Peer review by Verified User, Analyst in Other, Marketing and Advertising

What makes Zoho Social and Buzzsumo ideal for Engagement Management?

Zoho Social helps users schedule content for optimal engagement based on past activity. Zoho Social can track customer engagement with content and identify highly engaged customers. BuzzSumo helps find engaging content and topics, providing insight into competitor performance and trends. BuzzSumo helps identify influencers and find engaging content by analyzing social media shares and engagement. Both tools help identify engaging content and trends, but Zoho Social focuses on scheduling and engagement tracking while BuzzSumo provides deeper analysis of content performance and influencer identification. A limitation of both tools is that neither allows users to directly engage with followers or influencers on social media platforms.

"...If these terms are then mentioned on twitter Zoho lets us know so we can engage with our potential customers...." Peer review by Martin G, Chief Executive Officer, Oil & Energy

"...It have al kind of options to search for the most engaging content, than it directs you to the article itself, shows you backlinks. . ...." Peer review by Tal L., Manager Marketing, Computer Software