Overview: Zoho Social and Lately as Social Media Marketing Category solutions.
Zoho Social is a robust platform with strong capabilities in social media management and engagement, appealing primarily to large and enterprise clients in industries like marketing and advertising. Lately, while offering essential social media management features, focuses on AI-powered content creation, attracting a smaller segment of large enterprises and excelling in industries like consumer goods and media production. Both cater to different user needs, with Zoho Social providing extensive support and features, while Lately offers AI-driven content tools for a niche audience.
Zoho Social: Zoho Social is a tool for businesses and agencies to manage and grow their social media presence. Signup is free and requires no credit card.
Lately: Lately uses AI and Neuroscience to transform longform content into impactful social media posts. Brand dialects and nuances are learned for tailored marketing.
Zoho Social and Lately: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Zoho Social excels in social media management, facilitating effective engagement and account management to enhance digital presence. read more →
Lately supports social media management with a focus on content management and AI-powered scheduling to streamline post publishing. read more →
Business Goals
Zoho Social aids in increasing brand awareness and improving social presence, aligning with businesses aiming to enhance customer relationships. read more →
Lately is geared towards establishing thought leadership and entering new markets, ideal for companies looking to expand their reach. read more →
Core Features
Zoho Social offers standout features like custom reports, analytics, and data integration, meeting diverse user needs. read more →
Lately features AI-powered content tools and custom reporting, focusing on automation and content analytics. read more →
Vendor Support
Zoho Social provides extensive support including 24/7 customer support across multiple channels, aligning with large businesses' needs. read more →
Lately offers 24/7 support, albeit on a smaller scale, suited for niche markets and specific enterprise clients. read more →
Segments and Industries
Zoho Social predominantly serves large enterprises in marketing and IT, reflecting its versatility across broad industries. read more →
Lately is used by large enterprises in consumer goods and media, showing its appeal in targeted sectors. read more →
Operational Alignment
Zoho Social integrates well into complex operational workflows, fitting large-scale business environments. read more →
Lately fits into streamlined content strategies, suitable for specific operational needs within its chosen industries. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Most deployed common Use Cases for Zoho Social and Lately
Why is Zoho Social and Lately the best choice for Communication Management?
What solutions does Zoho Social and Lately provide for Content Management?
Zoho Social in Action: Unique Use Cases
What Are the key features of Zoho Social for Engagement Management?
Why is Zoho Social the best choice for Collaboration?
Lately in Action: Unique Use Cases
News
Latest Zoho Social News
Zoho launches full Payroll solution for US market - - Enterprise Times
Zoho has introduced a complete Payroll solution for the US market.
How can Zoho Social and Lately optimize your Social Media Management Workflow?