Overview: Zoho Social and Oktopost as Social Media Marketing Category solutions.

Zoho Social excels in comprehensive social media management with a focus on enhancing brand engagement and visibility across multiple platforms. It supports large enterprises and diverse industries with robust reporting features and 24/7 customer support. Oktopost targets enterprises aiming to improve ROI and market presence through employee advocacy and content management. Its deep integration with professional networks makes it ideal for tech and software sectors.

Zoho Social: Zoho Social is a tool for businesses and agencies to manage and grow their social media presence. Signup is free and requires no credit card.

Oktopost: Oktopost is a B2B social engagement suite aiding data-driven organizations in achieving marketing goals. A demo can be booked to explore its features.

Zoho Social and Oktopost: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Zoho Social focuses on managing social media activities, from scheduling posts to engaging with audiences. It supports operational needs by facilitating continuous content delivery and community interaction. read more →

Oktopost emphasizes content and advocacy management, enabling users to boost employee-driven promotion. Its capabilities align with businesses seeking improved online engagement. read more →

Business Goals

Zoho Social helps companies improve digital presence and build brand awareness. This aligns with user objectives of enhancing customer relationships and driving sales. read more →

Oktopost focuses on improving ROI and establishing thought leadership. It aids brands in acquiring customers and expanding their market share. read more →

Core Features

Zoho Social offers analytics, custom reports, and strong integration. These features cater to enterprises needing detailed data insights and seamless platform transitions. read more →

Oktopost provides custom reporting and integrations with LinkedIn and Twitter. It's tailored for firms needing robust analytic capabilities to streamline management. read more →

Vendor Support

Zoho Social provides 24/7 customer support via multiple channels, catering effectively to large enterprises with complex queries. read more →

Oktopost offers limited vendor support options, with 24/7 support being its key offering, suitable for enterprises requiring constant assistance. read more →

User Segments and Industries

Zoho Social caters to large enterprises across marketing and IT sectors, reflecting its suitability for diverse and sizable operations. read more →

Oktopost predominantly serves the computer software and IT industries, aligning with companies that target specialized tech environments. read more →

Operational Alignment

Zoho Social integrates with various social platforms, fitting well into workflows of businesses needing broad social media presence. read more →

Oktopost aligns with enterprises focusing on strategic social channels, enhancing their professional networking impact. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Zoho Social and Oktopost

How can Zoho Social and Oktopost enhance your Social Media Management process?

Zoho Social and Oktopost both help manage social media accounts across multiple platforms. Zoho Social focuses on simplifying social media management, making it accessible for beginners, while Oktopost is designed specifically for B2B marketing and employee advocacy. Oktopost provides comprehensive campaign management features and robust analytics, while Zoho Social integrates with a CRM for broader marketing management. Zoho Social may struggle with advanced analytics, while Oktopost can be challenging for infrequent posters.

"...Zoho Social allows for you to automatically schedule pre-written posts across various social media platforms. ...." Peer review by harrison h., Digital Coordinator , Marketing and Advertising

"...Oktopost makes it very easy to share social content on multiple channels quickly...." Peer review by Valerie C, Marketing Operations Coordinator, Education

How does Zoho Social and Oktopost address your Communication Management Challenges?

Zoho Social and Oktopost both allow users to schedule posts across multiple social media platforms. Zoho Social focuses on helping users track their social media performance across various platforms, while Oktopost focuses on tracking social marketing activity and lead conversion. Oktopost allows users to track the impact of social media posts on lead generation, a feature not available in Zoho Social. Both tools have limitations such as difficulties in posting to all social accounts simultaneously due to different platform requirements.

"...Additionally, the mobile applications allow me to monitor business social media accounts on the go...." Peer review by Dante Thompson, Agency Director, Insurance Group of Nevada

"...We now have complete transparency through tracking of social marketing activity by campaign all the way through to lead conversion...." Testimonial by Mark Donkin, Marketing Director, SuccessFlow

What makes Zoho Social and Oktopost ideal for Engagement Management?

Zoho Social and Oktopost both help manage social media engagement by providing analytics and scheduling features. Zoho Social excels at identifying optimal posting times based on past engagement, while Oktopost focuses on increasing reach by enabling team members to share content through their own social media accounts. Oktopost also integrates with CRM systems like Salesforce and Marketo, allowing for better lead generation tracking. However, both tools have limitations; Zoho Social lacks follower growth features, while Oktopost lacks advanced data collection capabilities.

"...It has a unique CRM feature that helps you identity customers that are mostly engaged with you brand...." Peer review by Daniel E., Designer, Information Technology and Services

"...But, aside from just saving time, Oktopost is a great overall social media management tool, it helps a lot with my reporting each month... having so many different specific engagements being tracked really helps us to understand where our time is best spent...." Peer review by Administrator

How does Zoho Social and Oktopost facilitate Content Management?

Zoho Social and Oktopost both enable users to schedule and publish content to multiple social media platforms. Zoho Social allows for content curation through a social share add-on, while Oktopost offers a built-in employee advocacy board for content sharing. However, Zoho Social is limited by its lack of content curation features from RSS feeds, and Oktopost lacks the ability to optimize content posting times for each social network.

"...The IntelligentQ feature gives us a clear insight when we have to publish our content to reach more audience...." Peer review by Luis Eduardo G., Restaurants