Overview: ZoomInfo and Cognism as Sales Intelligence Category solutions.

ZoomInfo and Cognism offer sales intelligence solutions tailored to different scales and industry uses. ZoomInfo caters to broad lead generation needs with robust analytics, custom reporting, and a large support network. Cognism focuses on niche lead acquisition and brand building with its easy migration feature and strong compliance. While ZoomInfo serves more diverse client segments, Cognism finds its strengths in targeted industries like marketing and advertising.

ZoomInfo: Zoominfo is a leading B2B contact database provider offering accurate data and AI-driven insights for sales and marketing teams. It integrates with CRM/ERP solutions and secures data with authentication and encryption.

Cognism: Cognism is a leader in premium sales intelligence, trusted by over 1800 customers worldwide. High data quality and compliance standards are set by Cognism.

ZoomInfo and Cognism: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

ZoomInfo excels in generating new leads and managing accounts. It matches various operational needs by facilitating lead qualification and contact list management. read more →

Cognism supports users primarily through lead generation and account management. It effectively aids business development tasks and telemarketing. read more →

Business Goals

ZoomInfo supports goals like acquiring new customers and increasing sales. It aids in market share growth and improves ROI for diverse business strategies. read more →

Cognism helps users acquire customers and increase revenue. It supports brand awareness efforts and helps businesses enter new markets. read more →

Core Features

ZoomInfo boasts powerful analytics and integration capabilities. It offers custom reports and smooth data import/export processes to meet complex user needs. read more →

Cognism's standout features include reliable compliance and analytics. Its ease of data import and emphasis on security and privacy are key assets. read more →

Vendor Support

ZoomInfo offers comprehensive 24/7 support, including phone and email options. This fits well with the extensive operational requirements of its users. read more →

Cognism offers 24/7 support mainly via phone and email. This support caters to specific customer service needs efficiently. read more →

Segments and Industries

ZoomInfo serves a wide range of segments from enterprises to small businesses. It is popular in computer software and IT services industries. read more →

Cognism is more focused on large enterprises, with a strong presence in marketing and advertising fields. read more →

Operational Alignment

ZoomInfo is designed for complex and large-scale operations, aligning with diverse business environments and user workflows. read more →

Cognism fits into targeted operational scales, often focusing on niche environments and specialized industry needs. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Phone Support

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24/7 Support

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Email Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for ZoomInfo and Cognism

How can ZoomInfo and Cognism optimize your Generation Of New Leads Workflow?

Zoominfo and Cognism both help businesses generate new leads. Zoominfo provides information about companies and individuals, including contact details, allowing users to find and connect with potential customers. Cognism focuses on generating leads based on specific criteria, helping users target ideal customers and generate lists. Both tools have limitations, as sometimes the contact information provided may be inaccurate.

"...Locating new leads to contact becomes a lot easier with DiscoverOrg...." Peer review by Kollin W.

"...Before using Cognism, I used to spend 2-3 hours a day on email campaigns (generating leads, quality checking, setting up campaigns etc.)...." Peer review by Administrator

How can ZoomInfo and Cognism enhance your Account Management process?

Zoominfo and Cognism both assist with Account Based Marketing (ABM). Zoominfo provides data to identify target accounts for ABM initiatives. Cognism focuses on providing a platform for ABM campaigns, including tools for tracking campaign engagement. Zoominfo is known for its account intelligence and marketing efforts, while Cognism specializes in GDPR-compliant lead prospecting and data enrichment.

"...EverString is a cloud-hosted predictive analysis system that enables you to manage B2B data for marketing and sales...." Peer review from Featured Customers

"...B2B marketing and sales acceleration platform designed to provide a GDPR compliant way to prospect leads and enrich data...." Peer review from Cognism

How can ZoomInfo and Cognism enhance your Engagement Management process?

Zoominfo and Cognism both allow users to engage with leads and accounts. Zoominfo excels in providing detailed information about prospects, enabling targeted engagement. Cognism focuses on automating outbound marketing, offering a comprehensive solution for managing leads and following up with them. The limitations of both are that they require a learning curve for new users.

"...from the online training to the follow up in the emails when you request a change you always feel like you know what is going on..." Peer review by Kiel W.

"...Think outside the box and be proactive in following up all the leads available from the excellent reporting functionalities...." Peer review by Simon M, New Business Manager, Marketing and Advertising