ZoomInfo Overview

Zoominfo is a leading B2B contact database provider offering accurate data and AI-driven insights for sales and marketing teams. It integrates with CRM/ERP solutions and secures data with authentication and encryption.

Use Cases

Customers recommend Generation Of New Leads, Lead Qualification, Account Management, as the business use cases that they have been most satisfied with while using ZoomInfo.

Other use cases:

  • Contact List Management
  • Engagement Management
  • Business Development
  • Lead Management
  • Telemarketing
  • Campaign Management
  • Training & Onboarding
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using ZoomInfo.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve ROI
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Improve Navigation
  • Improve Brand Engagement
  • Reduce Bounce
  • Improve Internal Communications
See all business priorities See less business priorities

ZoomInfo Use-Cases and Business Priorities: Customer Satisfaction Data

ZoomInfo works with different mediums / channels such as User Generated Content. and Blogs.

ZoomInfo's features include Personalization, Alerts: Popups & Notifications, Recording, etc. and ZoomInfo support capabilities include AI Powered, Phone Support, 24/7 Support, etc. also ZoomInfo analytics capabilities include Analytics, and Custom Reports.

Reviews

"With ZoomInfo, we’ve been able to increase the odds of reaching our target customers, augment the information that trade shows provide, and gain a more complete view of those prospects. It’s been very helpful, especially during the COVID-19 pandemic." - Josh Penzias

Peer review evidence (same sources as the product rating summary)

"...If you're looking for leads and new contacts, Zoom Info is the most perfect product...." Peer review by Katherine M., Marketing and Advertising
"...I use it to locate/verify contact information for prospects, as well as sometimes to locate the right person using the Org Chart function...." Peer review by Contributor in Sales
"...Moving into an Account Based Marketing model proved to be difficult to scale...." Peer review by Administrator

ZoomInfo, Uplead, Cognism, UserGems, Xtract.io, etc., all belong to a category of solutions that help Sales Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for ZoomInfo

Top Industries

  • Computer Software
  • Information Technology and Services
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

ZoomInfo is popular in Computer Software, Information Technology And Services, and Internet and is widely used by Mid Market, Enterprise, and Small Business.

ZoomInfo Customer wins, Customer success stories, Case studies

How can ZoomInfo optimize your Generation Of New Leads Workflow?

How can ZoomInfo optimize your Lead Qualification Workflow?

What solutions does ZoomInfo provide for Account Management?

What benefits does ZoomInfo offer for Contact List Management?

What Are the key features of ZoomInfo for Engagement Management?

378 buyers and buying teams have used Cuspera to assess how well ZoomInfo solved their Sales Intelligence needs. Cuspera uses 9406 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Intelligence needs.

CUSTOMERS TESTIMONIALS
ZoomInfo testimonial

Josh Penzias

Sales Operations Specialist

Reify Health

With ZoomInfo, we’ve been able to increase the odds of reaching our target customers, augment the information that trade shows provide, and gain a more complete view of those prospects. It’s been very helpful, especially during the COVID-19 pandemic. Testimonial By Josh Penzias
ZoomInfo testimonial

Gondolfo

Synup

Why leave website conversions to chance? By investing in ZoomInfo Chat we’ve optimized the visitor experience and we’re seeing impressive results. Since making the switch from Drift to ZoomInfo Chat, we’ve experienced a 10x increase in website conversions, explains Gondolfo. That's been huge for us. Testimonial By Gondolfo
ZoomInfo testimonial

Hembrow

Dragonfly AI

Prior to ZoomInfo, each salesperson was booking around 8 meetings per month. Today, with ZoomInfo powering our tech stack, each member of our sales team is booking 20 meetings per month. It’s outstanding, that’s a 150% increase. We’ve also seen a 30% drop in bounce rates which speaks volumes about ...ZoomInfo’s data quality versus its competitors,” explains Hembrow.

Testimonial By Hembrow
CUSTOMERS TESTIMONIALS
ZoomInfo testimonial

Josh Penzias

Sales Operations Specialist

Reify Health

With ZoomInfo, we’ve been able to increase the odds of reaching our target customers, augment the information that trade shows provide, and gain a more complete view of those prospects. It’s been very helpful, especially during the COVID-19 pandemic. Testimonial By Josh Penzias
ZoomInfo testimonial

Gondolfo

Synup

Why leave website conversions to chance? By investing in ZoomInfo Chat we’ve optimized the visitor experience and we’re seeing impressive results. Since making the switch from Drift to ZoomInfo Chat, we’ve experienced a 10x increase in website conversions, explains Gondolfo. That's been huge for us. Testimonial By Gondolfo
ZoomInfo testimonial

Hembrow

Dragonfly AI

Prior to ZoomInfo, each salesperson was booking around 8 meetings per month. Today, with ZoomInfo powering our tech stack, each member of our sales team is booking 20 meetings per month. It’s outstanding, that’s a 150% increase. We’ve also seen a 30% drop in bounce rates which speaks volumes about ...ZoomInfo’s data quality versus its competitors,” explains Hembrow.

Testimonial By Hembrow
 

ZoomInfo and Pinecone Bring Real-Time, AI-Powered Contact Recommendations to Go-to ...

ZoomInfo has integrated Pinecone's serverless slab architecture and Dedicated Read Nodes to enhance its real-time recommendation engine. This collaboration boosts user engagement by 50%, improves rel...evancy and recall by 2x, and handles 50x more peak request volume. The integration allows ZoomInfo to deliver personalized contact suggestions instantly, significantly reducing customer time-to-action.

Read on →

Palo Alto Networks - Computer & Network Security - Very Large

ZoomInfo helped Palo Alto Networks uncover over 1,500 new accounts using sales intelligence data. The platform improved sales productivity with intent data and Scoops, enabling faster prospecting and... pipeline growth. Operations teams used ZoomInfo DaaS and Operations to clean, segment, and deduplicate thousands of accounts, saving significant time. ZoomInfo's company ID and data enrichment features streamlined territory planning and account management. The partnership supports both tactical sales execution and long-term data strategy as Palo Alto Networks scales.

Redwood Logistics - Transportation/Trucking/Railroad - Medium

ZoomInfo helped Redwood Logistics cut cost per click by 99% and save 25 hours each week. The company unified its tech stack and improved data quality using ZoomInfo Marketing and ZoomInfo Operations.... Paid media campaigns became more targeted, boosting clickthrough rates by 310% and impressions by 350%. Automation improved lead routing and conversion rates. Data now flows cleanly into their CRM, making sales and marketing faster and more effective.

LevelUp Leads - Marketing And Advertising - Small

ZoomInfo helped LevelUp Leads boost connect rates and efficiency for outbound sales. The company makes over 30,000 cold calls daily and saw 10,000 more live conversations each day after using ZoomInf...o. Meeting booking efficiency improved by nearly 20%, with 222 fewer dials per meeting. LevelUp Leads uses ZoomInfo to define total addressable market and shape go-to-market plans. The platform is now their main tool for high-volume SDR-as-a-service operations.

BDO Canada - Accounting - Large

ZoomInfo Sales and API helped BDO Canada cut dashboard update time by 87%. The firm moved from manual, reactive processes to real-time, predictive insights. Self-service dashboards now give teams ins...tant access to firmographic and intent data. BDO Canada uses predictive signals to manage clients proactively. ZoomInfo's support and tools drive firm-wide adoption and smarter decision-making.

 

SpringDB - Information Technology And Services - Small

USA

SpringDB used ZoomInfo to improve data quality and power go-to-market strategies. They started by cleaning and enriching customer databases, removing duplicates, and verifying records. This led to be...tter segmentation, faster follow-up, and more accurate lead generation. Results included 2x–3x higher campaign conversions, 30–50% bigger deal sizes, and up to 40% lower churn. SpringDB also integrated ZoomInfo tools into daily workflows, boosting pipeline growth and database usability.

ZoomInfo Tips: How To Use Intent Topics For Sales Prospecting

Video Thumbnail

Frequently Asked Questions(FAQ)

for ZoomInfo

What is ZoomInfo?

Zoominfo is a B2B business solutions software for enterprises, enabling sales, marketing and account management teams with business leads and contacts, and marketing automation solutions that enable faster conversion of prospects to customer.

Zoominfo provides the most accurate contact data that can be directly used for prospecting for customers, and uses AI to analyze previous searches to propose similar contacts for the next outreach. Zoominfo also provides market intelligence on accounts, and automated workflows that push intelligence data into the CRM solution in use.

Zoominfo provides complete details on website visitors including a detailed company profile enabling up-to-date contact information for running campaigns and other marketing activities. Zoominfo integrates with CRM/ERP solutions such as Salesforce, Microsoft Dynamics, Hubspot, Marketo to name a few. Zoominfo data is secured with authentication and encryption.

(Zoominfo has acquired Everstring)

What is ZoomInfo used for?

ZoomInfo is a Sales Intelligence Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Generation Of New Leads, Lead Qualification and Account Management .

What are the top features of ZoomInfo?

Personalization, Alerts: popups & Notifications and Recording are some of the top features of ZoomInfo.

Who uses ZoomInfo?

ZoomInfo is used by Computer Software, Information Technology And Services and Internet among other industries.

What are ZoomInfo alternatives?

Uplead, Cognism, UserGems and Xtract.Io are popular alternatives for ZoomInfo.

Where is ZoomInfo located?

ZoomInfo is headquartered at Vancouver, WA.
lightning

Peers used ZoomInfo for generation of new leads and lead qualification

ZoomInfo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (97)
Analytics

4.65/5

Read Reviews (570)
Custom Reports

4.24/5

Read Reviews (870)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (97)
Analytics

4.65/5

Read Reviews (570)
Custom Reports

4.24/5

Read Reviews (870)

Software Failure Risk Guidance

?

for ZoomInfo

Overall Risk Meter

Low Medium High

Top Failure Risks for ZoomInfo

ZoomInfo Technologies LLC News

Product

ZoomInfo Launches the GTM.AI CLI, Bringing Verified GTM Data to the Command Line

ZoomInfo has launched the GTM.AI CLI, a command-line tool providing verified go-to-market data access. It integrates with platforms like Salesforce and HubSpot, offering features like company search and enrichment. The CLI supports multiple output formats and enhances data governance, aligning with ZoomInfo's GTM.AI ecosystem.

Product

ZoomInfo launches open-source command-line tool for GTM data access

ZoomInfo has launched the GTM.AI CLI, an open-source command-line tool for accessing its go-to-market data. The tool integrates with ZoomInfo's GTM Context Graph, providing data on over 100 million companies and 500 million contacts. It supports multiple platforms and formats, enhancing data access and enrichment capabilities for users.

Product

ZoomInfo Launches GTM.AI, the Headless GTM Context Layer, to Ground Every AI Agent in ...

ZoomInfo has launched GTM.AI, a headless GTM context layer that integrates with AI agents like Salesforce Agentforce, HubSpot Breeze, and Microsoft Copilot. This platform provides verified intelligence, enabling seamless data access and AI-powered recommendations across various tools. GTM.AI is now generally available, enhancing go-to-market strategies with real-time data and compliance.

Product

ZoomInfo Technologies Inc. (GTM)

ZoomInfo's GTM.AI has been integrated as a native connector within Amazon Quick, enabling teams to access ZoomInfo's data through natural language. This integration enhances data accessibility for company, contact, firmographic, technographic, and intent data.

ZoomInfo Technologies LLC Profile

Company Name

ZoomInfo Technologies LLC

Company Website

//zoominfo.com

Year Founded

2000

HQ Location

Vancouver, WA

Employees

1001-5000

Social

Financials

PRIVATE