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ZoomInfo vs Optimizely Digital Experience Platform: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of ZoomInfo vs. Optimizely Digital Experience Platform is based on a specific set of business needs and context. The comparison uses 12771 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ZoomInfo and Optimizely Digital Experience Platform

ZoomInfo, Linkedin Sales Navigator, Cognism, etc., belong to a category of solutions that help Sales Intelligence, whereas Optimizely Digital Experience Platform, SAP Fiori, Kurtosys, etc., belong to a category of solutions that help Digital Experience Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ZoomInfo covers Generation Of New Leads, Lead Qualification, Account Management with User Generated Content, Contact List Management, etc.

Optimizely Digital Experience Platform focuses on Engagement Management with Website, Products & Pricelist Management with Website, Social Media Management with Website, Training & Onboarding with Website, etc.

"We now have more information on our target companies, enabling our reps to have the right conversations with the right stakeholders. Bottom line: We have doubled the number of qualified meetings set as a sales organization. " - John Pellegrino

"Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years. " - Scott Harrison

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ZoomInfo

Focus area

ZoomInfo is better than Optimizely Digital Experience Platform for

Software Failure Risk

  • low

logo Optimizely Digital Experience Platform

Focus area

Optimizely Digital Experience Platform is better than ZoomInfo for

Software Failure Risk

  • medium

About

ZoomInfo: B2B Contact Database | Company Information Database

Digital Experience Platform to unlock digital potential

Age

2000

Financials

PRIVATE

SERIES D

Business Need

Total Processes
(we found evidences for)

112

82

Total Goals
(we found evidences for)

17

19

Top Processes

Evidences indicate better relative satisfaction


generation of new leads


lead qualification: technographic

lead qualification: demographic

lead qualification: firmographic

lead qualification: behavioural



contact list management

creating contact list

enriching contact list


engagement management

engaging and following up

engaging with scheduling & cadence


business development





training & onboarding


loyalty management

identify target customers


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management


sales document management

contract management

proposal & quote management


workflow management


content publishing

searching for content


social media management

engaging on social media

scheduling post to social media

social media analytics

managing social media account


competitive intelligence



database marketing


trade show marketing





outbound marketing


conversion management






talk track creation


segmentation and targeting


personalized marketing







influencer marketing


customer feedback management

measuring net promoter score




sales call management

meeting management


merger and acquisition


products & pricelist management







renewal management



relationship management


pipeline management


conference call management



rating and review management



international marketing




opportunity management


knowledge management


lifetime value management




Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Enhance customer relationships

  • Build brand awareness

  • Scale best practices

  • Launch new products

  • Establish thought leadership

  • Improve efficiency

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve navigation

  • Improve brand engagement

  • Reduce bounce

  • Improve internal communications

  • See 14 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Improve navigation

  • Improve consistency

  • Increase customer life time value

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Reduce bounce

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Manage risk

  • See 16 more

Top Channels

Channels Used

  • website

  • phone calls

  • mobile

  • social media

  • promotions

  • offline

  • e-mail

  • chat

  • Slack

  • user generated content

  • blogs

  • events

  • display advertisement

  • mobile app

  • video

  • trade shows

  • Facebook

  • review sites

  • eBay

  • omnichannel

  • Twitter

  • coupons

  • point of sale

  • See 20 more
  • website

  • phone calls

  • mobile

  • social media

  • promotions

  • offline

  • e-mail

  • chat

  • Slack

  • user generated content

  • blogs

  • events

  • display advertisement

  • mobile app

  • video

  • trade shows

  • Facebook

  • review sites

  • eBay

  • omnichannel

  • Twitter

  • coupons

  • point of sale

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting