Adroll Overview

AdRoll's AI-driven platform offers sophisticated audience targeting and cross-channel engagement. Customers can enhance brand loyalty and conversion rates using advanced measurement and attribution.

Use Cases

Customers recommend Advertisement, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Adroll.

Other use cases:

  • Digital Marketing
  • Ad Retargeting
  • Social Media Management
  • Generation Of New Leads
  • Helpdesk Management
  • Communication Management
  • Segmentation And Targeting
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Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Adroll.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Grow Market Share
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Launch New Products
  • Increase Average Basket Value
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Adroll Use-Cases and Business Priorities: Customer Satisfaction Data

Adroll works with different mediums / channels such as Social Media. Website. and Facebook.

Adroll's features include Personalization, SEM, Dashboard, etc. and Adroll support capabilities include Email Support, Chat Support, AI Powered, etc. also Adroll analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Also experimenting a little bit with customer/user engagement...." Peer review by Katie F, Senior Director of Marketing, Information Technology and Services

Peer review evidence (same sources as the product rating summary)

"...AdRoll is ideal for companies not interested or ready for PPC, but is wanting to venture into paid advertising...." Peer review by Justina Logozzo, Digital Marketing Manager, SnapApp
"...Also, all three went above and beyond by providing additional tips after answering my question, AND following up with more tips in an email. ...." Peer review by Brett F., Director of Marketing, Computer Software
"...Compared to other retargeting vendors, I find that AdRoll puts a lot of emphasis on providing its clients with a robust account team that does 90% of the heavy-lifting to manage the campaigns...." Peer review by Kelly Saux, Director Direct Response Marketing, Pimsleur Language Programs / Simon & Schuster Audio

Adroll, Taptica, Nexxen, Epom Ad Server, Zeta Marketing Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adroll

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Adroll is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Adroll Customer wins, Customer success stories, Case studies

Why is Adroll the best choice for Engagement Management?

How can Adroll optimize your Campaign Management Workflow?

How does Adroll address your Digital Marketing Challenges?

What Are the key features of Adroll for Ad Retargeting?

10 buyers and buying teams have used Cuspera to assess how well Adroll solved their Cross Channel Advertising needs. Cuspera uses 3402 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Highspot - Computer Software - computer software

RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with Salesforce gave Highspot clear data and act...ionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.

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Acadeum - Education - education

RollWorks helped Acadeum, a course-sharing platform for colleges, grow website traffic by 25% each quarter. Acadeum needed to reach a niche audience and struggled with small target groups using their... existing tools. RollWorks integrated with HubSpot and used AI-powered ABM advertising to identify and target in-market buyers. The platform improved lead quality and reporting accuracy. Acadeum launched campaigns quickly and saw more effective sales conversations and better engagement.

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LeapPoint - Information Technology And Services - information technology and services

RollWorks helped LeapPoint improve their account-based marketing. LeapPoint used RollWorks to target the right accounts with smart data tools and real-time insights. They saw ad influence on 50% of a...ll opportunities in eight months. Opportunities influenced by ads had a 12% higher win rate. Average revenue for influenced opportunities grew by 167%. LeapPoint also saw higher click-through and engagement rates than industry averages.

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Obsidian Security - Computer & Network Security - computer & network security

RollWorks helped Obsidian Security shift to account-based marketing (ABM) for faster deal velocity. The team targeted companies using multiple SaaS apps, focusing on Workday security. They used RollW...orks to identify key decision makers and refine their ideal customer profile. Obsidian Security closed millions in revenue in 7 months. They saw more six-figure ARR deals close within 90 days and 90% of target accounts showed intent.

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Bombora - Information Technology And Services - information technology and services

RollWorks helped Bombora improve its account-based marketing (ABM) strategy. Bombora used RollWorks to target high-intent accounts and align marketing and sales. The team saw a 17% higher click-throu...gh rate and a 67% higher conversion rate on RollWorks compared to non-intent campaigns. They achieved a 10x increase in influenced pipeline. Bombora kept marketing spend stable while increasing engagement and revenue from target accounts.

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BetterCloud - Information Technology And Services - information technology and services

RollWorks helped BetterCloud improve their account-based marketing. The marketing team needed to align with sales and target the right accounts. They used RollWorks to define their ideal customer pro...file and tier their account lists. In one quarter, they saw a 64% shift from unaware to engaged accounts. They also created 18 influenced opportunities from top named accounts.

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The AdRoll Platform Demo (2023)

Video Thumbnail

Frequently Asked Questions(FAQ)

for Adroll

What is Adroll?

Adroll is an Advertiser Campaign Management Software. AdRoll’s Growth Marketing Platform specializes in retargeting which aims to convert window shoppers into buyers of your product or service in your site.

Adroll features include cross-channel attribution that gives a unified view of the touchpoints influencing customer behaviour and can scale what drives growth. Its advanced audience targeting works together with proprietary AI to create brand awareness and drive high-quality new site traffic. It helps to inspire action across ads, email, and online stores.

AdRoll integrates easily with everything else—including leading e-commerce platforms, email and marketing automation, popular reporting tools and more. AdRoll’s Growth Marketing Platform centralizes essential marketing and advertising activities, all in one place, serving as mission control for the entire customer journey.

What is Adroll used for?

Adroll is a Cross Channel Advertising Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Engagement Management and Campaign Management .

What are the top features of Adroll?

Personalization, SEM and Dashboard are some of the top features of Adroll.

Who uses Adroll?

Adroll is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Adroll alternatives?

Taptica, Nexxen, Epom Ad Server and Zeta Marketing Platform are popular alternatives for Adroll.

Where is Adroll located?

Adroll is headquartered at San Francisco, California.
lightning

Peers used Adroll for advertisement and engagement management

Adroll Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.29/5

Read Reviews (40)
Analytics

4.22/5

Read Reviews (143)
Custom Reports

3.61/5

Read Reviews (373)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.29/5

Read Reviews (40)
Analytics

4.22/5

Read Reviews (143)
Custom Reports

3.61/5

Read Reviews (373)

Software Failure Risk Guidance

?

for Adroll

Overall Risk Meter

Low Medium High

Top Failure Risks for Adroll

Adroll News

Executive

NextRoll Appoints Finance and Marketing Leadership to Support Next Phase of Platform Growth

NextRoll has appointed Ryan Carhart as Chief Financial Officer and Ryan Horn as Vice President of Marketing. These executive appointments aim to align finance and marketing efforts to enhance the AdRoll platform's growth. Carhart will focus on financial strategy, while Horn will lead brand and product marketing, emphasizing efficiency and measurable outcomes in a fragmented marketing landscape.

Executive

NextRoll promotes Indian American Vibhor Kapoor as CEO - The American Bazaar

NextRoll has appointed Vibhor Kapoor as CEO, succeeding Roli Saxena, who will become executive chair and chief strategy officer. Kapoor, with a strong background in marketing and leadership roles at NextRoll, aims to drive operational focus and long-term growth amid shifts in the digital advertising market. The transition underscores NextRoll's commitment to innovation and strategic execution.

Adroll Profile

Company Name

Adroll

Company Website

https://www.adroll.com/

HQ Location

San Francisco, California

Social

Financials

IPO