Audiense Insights Overview

Audiense enables companies to create highly targeted audiences and optimize advertising campaigns with actionable insights. The platform helps in personalizing messages according to audience segments for more relevant engagement.

Use Cases

Customers recommend Social Media Management, Engaging And Following Up, Advertisement, as the business use cases that they have been most satisfied with while using Audiense Insights.

Other use cases:

  • Social Media Marketing
  • Communication Management
  • Segmentation And Targeting
  • Competitive Intelligence
  • Lead Engagement
  • Follower Management
  • Campaign Analytics
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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Audiense Insights.

Other priorities:

  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Grow Market Share
  • Enhance Customer Relationships
  • Launch New Products
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve Internal Communications
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Audiense Insights Use-Cases and Business Priorities: Customer Satisfaction Data

Audiense Insights works with different mediums / channels such as Social Media. and Twitter.

Audiense Insights's features include Personalization, and Dashboard. and Audiense Insights support capabilities include AI Powered, Phone Support, 24/7 Support, etc. also Audiense Insights analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I can set a welcome message and also It helps me to send and track automated direct message campaigns so that I can tell a bunch of people about my product...." Peer review by Himanshu J.

Peer review evidence (same sources as the product rating summary)

"...It was easy to see into our deeper analytics and offer a higher-level ROI analysis to key executives about our social media engagement...." Peer review by Administrator in Human Resources
"...You can then engage these audiences directly at scale. ..." Know What s Working on Social Media: 27 Paid and Free Social Media Analytics Tools
"...And, you can create Twitter advertising lists from these internal lists...." Peer review by Jamie McDermott, Head Of Marketing, Dubber

Audiense Insights, OWOX, Fomo, Everflow, Upwave, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Audiense Insights

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Audiense Insights is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Audiense Insights Customer wins, Customer success stories, Case studies

How efficiently Does Audiense Insights manage your Social Media Management?

What makes Audiense Insights ideal for Engaging And Following Up?

How efficiently Does Audiense Insights manage your Social Media Marketing?

What makes Audiense Insights ideal for Communication Management?

11 buyers and buying teams have used Cuspera to assess how well Audiense Insights solved their Marketing Data Intelligence needs. Cuspera uses 750 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

Convosphere - Marketing And Advertising - Small

London, UK

Audiense helped Convosphere find 300 micro-influencers for a CBD ecommerce client. Strict UK ad rules made it hard to promote CBD products online. Convosphere used Audiense to filter influencers by i...nterest, bio, and location. They focused on wellness, sports, indulgence, and pets. The process led to authentic influencer partnerships and successful campaign promotion.

Read more →
 

Relevance - Marketing And Advertising - Small

London, UK

Relevance used Audiense to target ultra-high-net-worth individuals for a yachting client. The agency segmented audiences using Audiense Insights, identifying yacht advisors, customers, and personnel.... They analyzed overlaps and affinities to refine ad and content strategies. The campaign required a specific tone and targeted B2B messaging on organic channels. Audiense gave Relevance clear direction and confidence in their approach.

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Ideagoras - Marketing And Advertising - Small

Madrid, Spain

Ideagoras used Audiense Insight to help a global medical technology brand understand its diverse audience. The agency built detailed buyer personas and analyzed conversations around portable ultrasou...nd. This work enabled the brand to make informed decisions about social strategy, content, and communication tone. The project helped commercial teams know their clients better and identify valuable conversation categories. Ideagoras gained insights into community dynamics and event-driven discussions.

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Maven Road - Information Services - Small

Miami, USA

Audiense helped Maven Road analyze IBM’s event audience data during COVID-19. Maven Road used Audiense to identify the top 20 sports and entertainment events with the highest audience affinity. They ...compared virtual and in-person event preferences for IBM’s sponsorship strategy. The analysis showed that attendees prefer sponsor booths at physical venues. Maven Road used these insights to guide IBM’s future event investments.

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Red Cloud Financial Services - Financial Services - Small

Toronto, Canada

Audiense helped Red Cloud Financial Services run a campaign for a mining client entering the battery technology space. Red Cloud used Audiense to build and segment new audiences, guiding campaign tar...geting. The campaign delivered over 3.5 million impressions and 2.8 million video views in 90 days. Website referral traffic rose, with 7,000 new visitors from a promoted article. The client saw a 5x increase in daily trading volume and a 3x rise in share price.

Read more →
 

Convosphere - Marketing And Advertising - Small

London, UK

Audiense helped Convosphere analyze new educational markets for a multinational edutainment client. Convosphere used social media, conversational data, and AI to gather insights on Germany, France, a...nd Japan. They segmented audiences to identify key market differences and challenges in digital education. The findings guided the client’s expansion strategy and narrowed their research focus. Audiense enabled precise targeting of education experts and parents in each region.

Read more →

Unleashing the Power of Deep Human Insights in Creative Strategy

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Frequently Asked Questions(FAQ)

for Audiense Insights

What is Audiense Insights?

Audiense Insights is a data intelligence platform that allows to identify and understand the audience. It helps to improve digital and social presence and ROI.

The quality of the audiences in Audiense is related to the value of the insights provided by the platform. Based on parameters such as conversions, affinities, segments, or by manual profile checking, the platform allows customers to identify audiences at a detailed level.

Audiense enables companies to identify any audience and give them insights to create more relevant and engaging campaigns. It helps in building highly targeted audiences, obtain insights from the identified, optimize the targeting of advertising campaigns, personalize the message of the campaigns according to each audience or segment and create relevant ads for target audiences.

What is Audiense Insights used for?

Audiense Insights is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Improve ROI by Social Media Management, Engaging And Following Up and Advertisement .

What are the top features of Audiense Insights?

Personalization, Dashboard are some of the top features of Audiense Insights.

Who uses Audiense Insights?

Audiense Insights is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Audiense Insights alternatives?

OWOX, Fomo, Everflow and Upwave are popular alternatives for Audiense Insights.

Where is Audiense Insights located?

Audiense Insights is headquartered at 81 Rivington Street, London EC2A 3AY, United Kingdom.
lightning

Peers used Audiense Insights for social media management and engaging and following up

Audiense Insights Competitors

Audiense Insights Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (7)
Analytics

4.76/5 ★

Read Reviews (177)
Custom Reports

4.51/5 ★

Read Reviews (144)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (7)
Analytics

4.76/5 ★

Read Reviews (177)
Custom Reports

4.51/5 ★

Read Reviews (144)

Audiense Insights Integrations

Audiense Insights integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.19/5 ★

Read Reviews (104)
Data Export

3.74/5 ★

Read Reviews (23)

PartnerStack

4.61 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Talkwalker Analytics

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Audiense Insights

Overall Risk Meter

Low Medium High

Top Failure Risks for Audiense Insights

Audiense Limited News

Executive

Audiense Adds Senior Leaders as it Positions for Growth

Audiense has appointed seven senior executives to its leadership team to drive growth. The new leaders will enhance marketing, customer success, finance, revenue, product, and strategic alliances. This expansion aims to leverage the integration of Audiense, Buxton, and Elevar, focusing on delivering enhanced consumer intelligence solutions.

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Executive

Consumer Intelligence Firm Audiense Adds Senior Leaders as it Positions for Growth

Audiense has expanded its executive team with seven new senior leaders across marketing, customer success, finance, revenue, product, and strategic alliances. This move aims to support the company's growth and enhance its data and product capabilities. The appointments align with Audiense's strategy to integrate its acquisitions and leverage its proprietary consumer dataset for market expansion.

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Product

Audiense Launches MCP Connectors: Bringing Audience Intelligence into your AI Workflow - Toronto Star

Audiense has launched MCP Connectors, integrating audience intelligence into AI tools like Claude and ChatGPT. These connectors enable seamless interaction with audience data, allowing marketing and strategy teams to generate insights and strategies without coding. This innovation enhances workflow efficiency and supports real-time audience engagement, reflecting Audiense's commitment to advancing audience intelligence in the AI ecosystem.

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Product

Audiense Launches MCP Connectors : Bringing Audience Intelligence into your AI Workflow

Audiense has launched MCP connectors, integrating audience intelligence with AI tools like Claude and ChatGPT. These connectors enable seamless, real-time interaction with audience data across Audiense's products, enhancing marketing and strategy workflows without coding. This innovation supports marketers, analysts, strategists, and creative teams in developing strategies, testing hypotheses, and generating content.

Read more →

Audiense Limited Profile

Company Name

Audiense Limited

Company Website

https://audiense.com/

Year Founded

2011

HQ Location

81 Rivington Street, London EC2A 3AY, United Kingdom

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE